Head of Marketing
Company Overview
Established in 2015, ClickPost is Asia's largest logistics intelligence platform, collaborating with well-known companies such as Walmart, Nykaa, and Adidas to enhance post-purchase customer experiences. Profitable for the past five years and backed by esteemed investors, ClickPost is experiencing rapid growth at a rate of 2x year on year. As a startup at the forefront of technology, it is well-respected within the Indian SaaS and e-commerce landscape, fostering a culture of transparency, learning, ownership, and velocity among ex-startup founders who contribute to a dynamic work environment.
Job Summary
The Head of Marketing will play a pivotal role in shaping and executing the marketing strategy that drives business goals and revenue targets. This leadership position requires a strategic mindset to oversee various marketing channels, build a go-to-market (GTM) strategy in the U.S., and ensure a compelling brand presence in the competitive e-commerce landscape.
Responsibilities
- Strategic Marketing Leadership: Develop and implement a comprehensive marketing strategy aligned with the company's business goals and revenue targets, effectively utilizing all channels.
- Market Research: Oversee market research and analysis to identify trends, opportunities, and challenges within the target market of e-commerce brands.
- AI Positioning Strategy: Define and implement an AI-first positioning strategy for the core business line.
- GTM Development: Build a U.S. go-to-market motion from scratch, including channel mix and ideal customer profile (ICP) validation.
- Channel Management: Build and manage data-driven marketing channels aimed at efficiency and operational excellence, focusing on SEO and content strategies as well as paid advertising.
- Team Leadership: Manage and mentor the marketing team, fostering creativity and excellence while collaborating closely with sales, product development, and customer service teams.
Qualifications
- Experience: Minimum 8+ years of relevant work experience, with at least 5 years in marketing roles within B2B SaaS companies.
- Leadership: Proven experience in leading marketing initiatives at the company level or for multiple business units.
- Team Management: Experience building and mentoring teams of at least 10 people.
- Data-Driven Mindset: Strong analytical skills with a focus on defining and owning marketing KPIs and OKRs related to pipeline and revenue outcomes.
- Adaptability: Demonstrated ownership under ambiguity and the ability to operate as a working manager, especially in the initial 6-12 months.
- Strategic Presentation: Proven ability to present strategies and results to CEO and executive-level stakeholders.
Preferred Skills
- Experience in selling or marketing mid-market to enterprise software solutions.
- Prior experience launching in new geographies or establishing a GTM strategy from the ground up.
Experience
- Minimum of 8+ years in marketing roles, with significant leadership experience in B2B SaaS environments.
Environment
- The role may offer a hybrid work arrangement, balancing in-office and remote work, but specific location details are not provided.
Salary
Growth Opportunities
- Opportunities for continuous learning and professional development while contributing to the growth of the marketing team and overall business.
Benefits
- Competitive salary package with performance-related bonuses.
- Comprehensive health insurance for employees and dependents.
- Flexible working hours with a hybrid working arrangement.
- Generous vacation and time-off policies.
- Employee assistance program focused on mental health and well-being support.
- Supportive and inclusive work culture that promotes diversity and collaboration.
