Responsibilities: Campaign Strategy and Execution: Devise comprehensive performance marketing strategies aligned with business objectives. Manage end-to-end execution of campaigns, including budget allocation, targeting, bidding strategies, and creative development. Data Analysis and Optimization: Continuously monitor campaign performance metrics and key performance indicators (KPIs). Utilize data insights to optimize campaigns, adjust bidding strategies, and fine-tune audience targeting for maximum ROAS. Multi-Channel Management: Oversee performance marketing initiatives across various platforms, including Google Ads, display, Facebook, Instagram, DV360 etc. Ensure consistent brand messaging and optimal ad placements. Competitor Analysis: Stay abreast of competitor activities and industry trends. Use competitive insights to refine strategies and maintain a competitive edge in the market. Budget Management: Manage allocated marketing budgets effectively to achieve maximum results. Monitor spending, adjust budgets as needed, and provide regular budget performance reports. Collaboration and Reporting: Work closely with cross-functional teams, including brand team, designers, and developers, to align marketing efforts with overall business objectives. Generate regular performance reports and communicate results to stakeholders. Qualification: • Bachelor’s degree in marketing, Business, or a related field. • In-depth knowledge of various advertising platforms and tools (Google Ads, Facebook Ads Manager etc). • 4+ Years of relevant biddable platform experience. • Strong analytical skills and the ability to derive actionable insights from data. • Creative thinking and the ability to craft compelling ad copy and visuals. • Preference will be given to candidates with previous experience in the D2C/Ecommerce/Omni-channel spac