Lead user acquisition for one of the biggest genres on the Pocket FM platform
• Led a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.
• Creating and implementing the growth plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term scaling and team expansion, as well as quick wins to achieve targets
• Ideate, test and scale new acquisition channels (Organic and paid)
• Drive marketing decisions through quantitative results and AB testing, and qualitative research and customer insights
• Collaborate with internal teams like creative, product, tech and more, to drive growth