Brand Manager

Company Overview

Our company is a leading player in the Fast-Moving Consumer Goods (FMCG) sector, known for innovation and quality. We are committed to delivering exceptional products that meet the diverse needs of our customers.

Job Summary

The Brand Manager will be responsible for developing and executing brand strategies to enhance the brand's market position and achieve financial growth. This role involves overseeing marketing initiatives, conducting market research, and ensuring brand consistency across all channels, ultimately contributing to the organization's goals.

Responsibilities

• Develop and implement comprehensive brand strategies to increase brand awareness and market share.
• Conduct market research to identify consumer trends and preferences, adjusting strategies accordingly.
• Collaborate with cross-functional teams, including sales, product development, and marketing, to ensure brand alignment.
• Monitor and analyze brand performance metrics, adjusting marketing plans as necessary for optimal results.
• Manage advertising campaigns and promotional activities to enhance brand visibility and engagement.
• Oversee budget allocation for marketing initiatives and track expenditures to ensure adherence to financial goals.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years of experience in brand management, preferably within the FMCG sector.
• Strong analytical skills and experience with market research and data analysis.
• Excellent communication and interpersonal skills to collaborate with various stakeholders.
• Proficiency in digital marketing strategies and tools.
• Ability to think creatively and strategically to drive brand growth.

Preferred Skills

• Experience in product development and lifecycle management.
• Knowledge of consumer behavior and market dynamics in the FMCG industry.
• Familiarity with social media and content marketing.

Experience

• A minimum of 6 years of relevant experience in brand management, particularly within the FMCG industry.

Environment

This position is based in Bangalore and may involve occasional travel to meet with stakeholders or attend industry events.

Salary

Salary information is not specified.

Growth Opportunities

Potential for advancement into senior management roles within the brand or marketing department, with opportunities to lead larger teams and more complex projects.

Benefits

• Comprehensive health insurance.
• Paid time off and vacation leave.
• Opportunities for professional development and training.