<div>**Key Responsibilities:**</div> <div><br /> 1. **Market Analysis and Strategy Development:**<br /> &nbsp; &nbsp;- Conduct thorough market research to identify opportunities, threats, and trends.<br /> &nbsp; &nbsp;- Develop and implement effective sales strategies to drive market penetration and revenue growth in the general trade segment.<br /> &nbsp; &nbsp;- Analyze competitors and market dynamics to formulate strategic plans.<br /> <br /> 2. **Sales and Revenue Generation:**<br /> &nbsp; &nbsp;- Achieve sales targets and objectives in line with company growth strategies.<br /> &nbsp; &nbsp;- Develop and maintain strong relationships with distributors, wholesalers, and retailers.<br /> &nbsp; &nbsp;- Negotiate and close sales deals with clients and ensure timely collection of payments.<br /> <br /> 3. **Client Relationship Management:**<br /> &nbsp; &nbsp;- Establish and maintain strong business relationships with key accounts.<br /> &nbsp; &nbsp;- Provide exceptional customer service to existing and potential clients.<br /> &nbsp; &nbsp;- Handle client complaints and resolve issues promptly and effectively.<br /> <br /> 4. **Promotion and Branding:**<br /> &nbsp; &nbsp;- Plan and execute promotional activities to enhance brand visibility and sales.<br /> &nbsp; &nbsp;- Work closely with the marketing team to design and implement marketing campaigns.<br /> &nbsp; &nbsp;- Monitor and report on the effectiveness of promotional activities.<br /> <br /> 5. **Reporting and Analysis:**<br /> &nbsp; &nbsp;- Prepare regular reports on sales performance, market trends, and customer feedback.<br /> &nbsp; &nbsp;- Use data to identify areas for improvement and to inform business decisions.<br /> &nbsp; &nbsp;- Report to senior management on sales forecasts, customer needs, problems, interests, and potential for new products and services.<br /> <br /> 6. **Team Collaboration and Coordination:**<br /> &nbsp; &nbsp;- Collaborate with cross-functional teams to ensure seamless execution of business strategies.<br /> &nbsp; &nbsp;- Provide guidance and support to junior sales staff as needed.<br /> &nbsp; &nbsp;- Participate in regular team meetings and contribute to team goals.</div>