Financial & Commercial Leadership:

 

○ P&L Management: Own and deliver the complete Profit & Loss for the business, driving

 

revenue growth, optimizing costs, and maximizing overall profitability.

 

○ Pricing Strategy: Develop and execute a data-driven pricing strategy to optimize value

 

across all sales channels, ensuring sustainable margins and competitive advantage.

 

○ Driving Margin & Cost Efficiency: Implement rigorous processes for profitability analysis

 

and cost management across the entire value chain, from sourcing to market.

 

○ Commercial Planning & Forecasting: Lead the annual and 5-year business planning cycles,

 

creating cross-functional strategies and tactics to drive category and brand growth.

 

● Supply Chain & Operations Excellence:

 

○ S&OP Cycle: Establish and lead a comprehensive Sales and Operations Planning (S&OP)

 

process to align demand and supply, improve forecasting accuracy, and foster

 

collaboration across all departments.

 

○ Supplier Management & Engagement: Take a strategic approach to managing

 

international brand suppliers, ensuring a seamless flow of products and leveraging

 

collaborative relationships to optimize the supply chain network for resilience and

 

flexibility.

 

● Channel & Customer Development:

 

○ Distributor Management: Lead Joint UP Business Planning (JUBP) with key track primary

 

and secondary sales, and drive shared growth objectives.

 

○ Omni-channel Strategy: Develop and execute a winning strategy across our diverse

 

portfolio of sales channels, including Modern Trade, General Trade, Chain Retail

 

Businesses, HORECA, Travel Retail, E-commerce, Internet Resellers, and Direct sales

 

through our own website via appointed dark stores.

 

● Strategic Alliances & Brand Stewardship:

 

○ International Partner Management: Act as the primary liaison between the local market

 

and the international brand owner. Your role is to build trust, provide data-driven insights

 

on market performance, and secure buy-in on local growth strategies while meticulously

 

protecting the brand's global integrity.

 

○ Stakeholder Engagement: Effectively manage the expectations and objectives of both the

 

international brand owner and the local Business Principals, translating strategic goals

 

into actionable plans for the local team.

 

● Marketing & Brand Ownership:

 

○ A&P Budget Management: As the ultimate budget owner, you will be accountable for the

 

strategic utilization and Return on Investment (ROI) of the Advertising and Promotion

 

(A&P) budget. You will guide the dedicated trade marketing resource to maximize brand

 

visibility and sales velocity.

 

○ Trade Marketing Oversight: Direct the trade marketing team to create a compelling value

 

proposition for trade partners, ensuring our products are preferred over competitors' and

 

secure prime shelf space.

 

● Leadership & People Management:

 

○ Team Management: Lead, mentor, and guide a high-performing team, fostering a culture

 

of ownership and continuous improvement to ensure alignment and achievement of

 

business targets.

 

○ Executive Partnership: Partner closely with the Business Principals and C-suite executives,

 

providing them with clear and data-driven insights on business performance and strategic

 

growth initiatives to drive alignment and decision-making.