Job Title: Content Strategist Location: Malad West, Mumbai Experience: 3 to 5 years Employment Type: Full-time About Nutrizoe Nutrizoe is a women-focused health and wellness brand that offers traditionally crafted, scientifically validated nutritional products designed to support women at every stage of life, from menarche to menopause. Our core commitment is to provide innovative, nutrition-rich solutions that nourish, energize, and empower women, giving them the strength to thrive while caring for others. We combine clinical science with natural ingredients to deliver products trusted by women globally. We are excited to announce our expansion into the global market with a bold mission: to nourish, empower, and care for women at every stage of life. Our vision is to become the most trusted holistic women’s wellness brand, integrating modern nutritional innovation with local, science-backed traditions to meet the unique needs of diverse communities. Role Description Content Writing & Strategy ● Plan and write content for various channels, including engaging copy for our website, social media, online/offline advertisements, and WhatsApp campaigns. ● Own the social media strategy: plan, write, and execute daily content across all social platforms (Instagram, TikTok, Facebook, etc.), driving audience growth and strengthening brand identity. ● Copywriting for brochures, campaigns, influencers, and PR teams. Coordinate with internal teams and external partners to ensure brand consistency and seamless messaging across all touchpoints. Research ● Conduct international market research to track current marketing trends and consumer behavior. Collaboration & Assets ● Work closely with design and marketing teams to create impactful, on-brand marketing assets. Community & Brand Management ● You will also gain hands-on experience in managing and growing our online community - fostering engagement, addressing queries, and turning followers into loyal brand advocates. Qualifications & Skills ● 3 to 5 years of experience in content writing, content strategy or marketing. ● Strong understanding of copywriting and content marketing. ● Hands-on experience in writing content for digital marketing campaigns. ● Familiarity with content strategy. ● Excellent writing, communication, and project management skills. ● Experience in FMCG or D2C is a plus. ● Proficiency in tools such as Canva, Figma, Microsoft PowerPoint, Excel, and Word. What We Offer ● A dynamic work environment with opportunities for learning and growth. ● Hands-on experience with innovative marketing strategies in the health and nutrition sector. ● A chance to be part of a fast-growing, mission-driven company.