General Marketer | Scrabble
Posted on December 27, 2023
Job Description
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-f13500e0-7fff-ae23-a196-e1706be34e0d">General marketer => I don’t need expertise in paid ads, email marketing => 1 channel extremely very well</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-f13500e0-7fff-ae23-a196-e1706be34e0d">Early-stage companies => Seed or Series A (Employee size < 100)</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-f13500e0-7fff-ae23-a196-e1706be34e0d">They have actually done work and again it is not a large team they are claiming credit for something they had very little to contribute to</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-f13500e0-7fff-ae23-a196-e1706be34e0d">Years of experience => 1 to 3 years (max 4)</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-f13500e0-7fff-ae23-a196-e1706be34e0d">This tells me they are still looking to learn and execute while learning</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-f13500e0-7fff-ae23-a196-e1706be34e0d">No B2B experience needed</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-f13500e0-7fff-ae23-a196-e1706be34e0d">Don’t want product marketers</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-f13500e0-7fff-ae23-a196-e1706be34e0d">If someone writes their designation as a pure channel specialist - might not work.</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-f13500e0-7fff-ae23-a196-e1706be34e0d">Work is demand generation:</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-f13500e0-7fff-ae23-a196-e1706be34e0d">Increasing newsletter subscribers to 100k</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-f13500e0-7fff-ae23-a196-e1706be34e0d">General goal => Increasing form fills per week to 4x current number</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-f13500e0-7fff-ae23-a196-e1706be34e0d">Leveraging current social channels (Launches, giveaways)</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-f13500e0-7fff-ae23-a196-e1706be34e0d">Paid niche areas (newsletter, podcast, YT)</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-f13500e0-7fff-ae23-a196-e1706be34e0d">Email marketing</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-f13500e0-7fff-ae23-a196-e1706be34e0d">CTC: 15 to 30</b></p>
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