General marketer => I don’t need expertise in paid ads, email marketing => 1 channel extremely very well

Early-stage companies => Seed or Series A (Employee size < 100)

• They have actually done work and again it is not a large team they are claiming credit for something they had very little to contribute to

Years of experience => 1 to 3 years (max 4)

• This tells me they are still looking to learn and execute while learning

No B2B experience needed

Don’t want product marketers

If someone writes their designation as a pure channel specialist - might not work.

Work is demand generation:

• Increasing newsletter subscribers to 100k

• General goal => Increasing form fills per week to 4x current number

  • Leveraging current social channels (Launches, giveaways)

  • Paid niche areas (newsletter, podcast, YT)

  • Email marketing

CTC: 15 to 30