Head of Content

Company Overview

[Information Not Provided]

Job Summary

The Head of Content will be responsible for overseeing the content strategy, creation, and distribution across various platforms. This role will expect the candidate to lead a team in generating compelling content aimed at enhancing brand engagement and driving growth. The ideal candidate will have experience in both direct-to-consumer (D2C) and agency environments.

Responsibilities

• Develop and execute the overall content strategy aligned with company objectives.
• Lead the content creation team to produce high-quality articles, blogs, social media posts, and PR materials.
• Manage influencer marketing initiatives to enhance brand visibility and engagement.
• Coordinate with the marketing team to ensure consistent messaging across all platforms.
• Analyze content performance metrics to refine and adjust strategies accordingly.
• Maintain relationships with external partners, ensuring effective collaboration on campaigns.

Qualifications

• Minimum of 6 years of experience in content creation, public relations, social media, and influencer marketing.
• Proven track record in D2C as well as agency settings.
• Strong understanding of content marketing principles and best practices.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to produce original content ideas.
• Proficiency in content management systems and analytics tools.
• Relevant bachelor’s degree in Marketing, Communications, or a related field.

Preferred Skills

• Experience with SEO best practices.
• Familiarity with graphic design tools and video production.
• Strong project management and organizational skills.
• Ability to work collaboratively across departments.

Experience

• A minimum of 6 years of relevant experience in content strategy and creation is required.

Environment

• The role is based in Gurgaon, within a fast-paced work environment requiring both teamwork and independent initiative.