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Campaign Manager | Scrabble & Jigsaw

Posted on August 8, 2023

Job Description

<div>About Media.net<br /> Media.net is one of the world&#39;s leading companies in the Contextual Advertising space that<br /> provides a wide range of advertising and traffic monetization solutions. Since its founding,<br /> Media.net has constantly broken new ground in building innovative contextual advertising<br /> solutions. We serve our contextual real-time ads customized for each visitor and each page<br /> view across billions of visitors, across 10&#39;s million of sites/domains on a server infrastructure<br /> that runs 1000+ CPUs, terabytes of RAM, and hundreds of petabytes of data.<br /> With more than 1800+ employees and growing, Media.net has one of the largest teams<br /> worldwide building a global contextual advertising business. By market cap, Media.net is one of<br /> the Top 5 largest ad tech companies worldwide. By revenue, Media.net is the #2 largest<br /> contextual advertising business worldwide.</div> <div>What is the job like?<br /> As a Sr Manager in the Digital Marketing team, we are looking for you to bring strategic<br /> insight to build a sustained Ads business. You will be managing teams that run performance<br /> and branding campaigns of high-profile US brands using multiple ad formats such as Native,<br /> Display and Search with a potential of scaling to many more. We look for people who are<br /> naturally inclined to dig into the numbers, and are looking to grow alongside a fast paced<br /> product. An inclination for bringing structured business processes, deep data analysis data<br /> and a willingness to learn new products &amp; ecosystems is a must.<br /> What makes this role exciting is that you will have the opportunity to work closely with the<br /> Sales, Product and Engineering team &ndash; Impact the Product Roadmap &amp; the Business Strategy<br /> alongside growing the business.</div> <div>Core Responsibilities:<br /> &bull; Develops account strategy in partnership with sales Directors and Product and is<br /> accountable for the execution of strategy and achievement of KPIs<br /> &bull; Manage a team of 5+ campaign managers who will run search, display and native<br /> campaigns<br /> &bull; Build strong relationships with partner teams across media.net and our external partners<br /> &bull; Continuously work to expand our services portfolio and managed ad spends<br /> &bull; Drive advertiser facing technical account management conversations using the help of<br /> technical product operations teams</div> <div>&bull; Forecast campaign scale and understand advertiser market positioning on the basis of the<br /> ads brief and industry research<br /> &bull; Collate market insights about advertiser goals and industry trends into actionable campaign<br /> strategies<br /> &bull; Identify the right campaign goals and KPIs based on advertiser goals from awareness to<br /> website traffic to website actions and performance<br /> &bull; Consistently conduct creative and targeting experiments to optimize</div>
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