Brand Manager | Scrabble & Jigsaw
Posted on September 18, 2023
Job Description
Marketing Campaign Management: Develop the monthly marketing plan
<p> </p> across retail stores & digital properties and align the same to the performance <p> </p> metrics. Develop and manage marketing campaigns that promote the brand, <p> </p> products, or services. Monitor campaign performance and make adjustments <p> </p> as needed to achieve financial performance metrics. <p> </p> • Content Creation: Develop the manage the monthly content calendar. Create <p> </p> or oversee the creation of content, including written, visual, and multimedia <p> </p> materials, to support brand communication and marketing efforts. <p> </p> • Brand Performance Analysis: Create a framework and then monitor and <p> </p> analyze key performance metrics related to brand awareness, customer <p> </p> perception, and market share. Use data to make informed decisions and drive <p> </p> improvements.<br />