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Brand Manager | Scrabble & Jigsaw

Posted on September 18, 2023

Job Description

Marketing Campaign Management: Develop the monthly marketing plan

<p>&nbsp;</p> across retail stores &amp; digital properties and align the same to the performance <p>&nbsp;</p> metrics. Develop and manage marketing campaigns that promote the brand, <p>&nbsp;</p> products, or services. Monitor campaign performance and make adjustments <p>&nbsp;</p> as needed to achieve financial performance metrics. <p>&nbsp;</p> &bull; Content Creation: Develop the manage the monthly content calendar. Create <p>&nbsp;</p> or oversee the creation of content, including written, visual, and multimedia <p>&nbsp;</p> materials, to support brand communication and marketing efforts. <p>&nbsp;</p> &bull; Brand Performance Analysis: Create a framework and then monitor and <p>&nbsp;</p> analyze key performance metrics related to brand awareness, customer <p>&nbsp;</p> perception, and market share. Use data to make informed decisions and drive <p>&nbsp;</p> improvements.<br /> &nbsp;
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