Perfora is a
We are looking for a Regional Sales Head - Offline Retail to build our offline sales and
distribution channels from the ground up. Someone with 6-10 years of experience in scaling
up offline operations for personal care/non-food D2C startups is preferred.
Responsibilities:

● Works with the management to craft the offline retail strategy, business
priorities and ensures there are systems in place to enable the offline partners
to receive the information in a timely manner.
● Set up channel partners like distributors, super stockists, etc. and
continuously engage with them to grow the business.
● Leveraging existing professional network to open Regional and National retail
chain stores like Dmart, Spencers, Spar etc.
● Generates ideas about future retail activities to ensure a cutting edge
strategy; maintains up to date knowledge of the competitors and product
trends.
● Creates the offline retail component of the annual budget process ensuring
understanding and buy-in from the management.
● Collaboration with Marketing team and VM for In-store marketing/promotions
and for external ATL/BTL activities.
● Ensures all new store proposals meet the required return on investment on
sales prior to submitting any recommendations to the management.
● Can take decisions on matters relating to the day to day retail operation within
their defined work area including the strategic planning of resources.
● Ensures payments are received within the stipulated credit period offered to
the channel partners.
● Takes a lead role in building a strong team of sales officer, sales promoters,
etc. and spend time coaching the sales team, identifying skills and
opportunities for development.
● Proactively manages and reviews the performance and progress of the sales
team, sets objectives and targets.

Requirements:

● 6-10 years of experience building offline retail for a personal care brand,
personal care/ non-food startup.
● Strong willingness to undertake the journey of setting up offline retail for a fast
growing consumer brand.
● Existing relationships with distributors and retailers.
● Can negotiate really well with channel partners.
● Strong interpersonal skills.
● Someone who understands the supply chain for offline retail extremely well.

About Perfora:
Perfora is co-founded by Jatan Bawa and Tushar Khurana who cumulatively have more than
10+ years of experience across consumer internet and consumer brands. They met in 2016
on a train journey named Jagriti Yatra and have known each other since then.
Perfora has raised a seed round of capital in June 2022 and is backed by marquee investors
like Sauce.vc, Lotus Herbals Family Office, Shiprocket Ventures, and celebrated
entrepreneurs.
The brand believes in adding value in the life of everyday consumers and is conscious of its
impact on the environment. It is the only Indian oral care brand that is a proud member of
1% For The Planet and as a part of its association, 1% of its revenue is directed towards
non-profit organisations.