Head of D2C - Omnichannel Growth

Company Overview

Duroflex is a renowned company in the consumer goods industry, specializing in premium sleep solutions. It operates multiple brand verticals, including its main brand, Duroflex, and the Sleepyhead Genz brand. Duroflex focuses on innovation and quality to enhance customer experiences and drive brand loyalty.

Job Summary

The Head of D2C Growth will spearhead direct-to-consumer initiatives and revenue generation strategies, focusing on scaling the presence of Duroflex and Sleepyhead Genz across D2C and retail channels. This role will involve managing the entire consumer journey from engagement to repeat purchases while enhancing revenue from high-margin owned channels and strategically reducing dependence on marketplaces.

Responsibilities

• Acquisition

  • Own and manage the performance media budget across Google Ads and Meta, focusing on mid and bottom funnel strategies.
  • Drive blended Return on Ad Spend (ROAS) targets and establish performance baselines for various brands.
  • Lead efforts to boost website revenue by optimizing traffic, conversion strategies, user experience, and average order value (AOV).
  • Oversee the development and execution of AI-driven marketing initiatives and reporting automation.

• Retention

  • Manage assisted sales channels and define effective conversion strategies for high-intent customers.
  • Implement post-purchase communication strategies and manage a comprehensive lifecycle marketing calendar.
  • Ensure all customer data integration into a unified Customer Relationship Management (CRM) system for effective lifecycle management and retention analytics.

• Retail

  • Responsible for the overall Profit & Loss (P&L) management of Experience Stores, ensuring all operational KPIs are achieved.
  • Drive strategies for retail expansion, including new store placements and pilot projects.
  • Oversee project teams in store design and ensure compliance with brand standards across all retail environments.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.
• 12-15 years of experience in D2C, e-commerce, or consumer brand growth roles.
• Proven track record in scaling owned-channel revenue and prior P&L ownership, particularly in performance marketing, CRM/retention, or retail.
• Deep expertise in performance marketing tools, customer lifecycle marketing, and retail operations.
• Strong analytical skills with proficiency in data and analytics tools (e.g., Google Analytics 4, Looker).
• Technical skills in C#, .NET, Omnichannel Revenue Management, Performance Marketing, and data analytics tools.

Preferred Skills

• Experience with high Average Order Value (AOV) products such as mattresses or furniture.
• Familiarity with AI and automation tools for marketing processes.
• Knowledge of emerging SEO and AI search optimization practices.
• Experience with platforms like MoEngage, Clevertap, and managing marketplace operations on Amazon and Flipkart.

Experience

• 12-15 years of relevant experience in D2C, e-commerce, or consumer brand growth with a successful track record in revenue management and team leadership.
• Experience managing large, cross-functional teams in a fast-paced environment.

Environment

The position is based in Bangalore, focusing on leading omnichannel revenue growth strategies across digital and physical retail spaces.

Growth Opportunities

This role offers significant potential for career advancement within the company, particularly in leadership positions as the organization continues to expand its D2C and omnichannel strategies.