Copy Writer | Scrabble
Posted on July 24, 2025
Job Description
Amaha is a tech-enabled mental health platform supporting people with psychological needs. The firm is
run by a team of mental health, technology, and wellness professionals. We are passionate about
changing the lives of millions of people who will benefit from psychological support in all aspects of their
lives.
With our self-care app, we aim to make psychological wellness more accessible and less stigmatizing. We
have reached over 3.6 million people. We believe in combining the latest evidence-based interventions
and ideas in the field of emotional health with cutting-edge technology and product design to build a
stellar user experience. In addition to our B2C product, we have additional touchpoints with our 120+
therapists and corporate partners.
Our co-founders, Dr. Amit Malik and Neha Kirpal bring both the provider and user perspectives on
mental and emotional health to Amaha, along with successful entrepreneurial experiences both in India
and abroad. Our core team comprises alumni from IIT, IIM, ISB, Wharton, St. Xavier’s, London Business
School, and other top schools across the world, with significant experience in developing and delivering
emotional wellness products to individual users, corporates, and insurance companies.
About the Role
Amaha is looking to build on the traction gained by its corporate wellness program over the past couple
of years. To realise our vision of making emotional health support accessible in every workplace, we are
looking to add high-quality Copywriter in our team. We’re looking for someone with excellent writing
and research skills to be our full-time, in-house copywriter. As a member of the creative team, the
copywriter will write and edit content for a variety of projects (including print, web, mobile, video, and
social media), working closely with different teams to brainstorm ideas, develop concepts, and articulate
messaging.
Responsibilities:
●
●
●
●
Copywriting - Support and execute day-to-day content creation for various internal
communication, including but not limited to blogs, email campaigns, videos, and branding
collaterals, social media creatives and digital ad campaigns.
Research and analytics - Build a thorough understanding of our requirements and independently
create error-free content for internal use
Collaboration - Collaborate with team members across projects within the team to curate and
create content
Creativity - Contribute to the ongoing initiatives to continuously improve our approach efficiently
and effectively
Job Description: Copywriter JD, Mumbai
Requirements:
●
●
●
●
●
●
Degree in Communication or a related field
Candidates with a Bachelor's or Master's in Psychology are preferred.
Proven 2-3 years of work experience as a content writer, copywriter, or similar role
Well-versed in all forms of digital and conversational writing
Strong communication and interpersonal skills
An analytical mind and an eye for detail
What is it like working at Amaha?
The learning opportunities are limitless and we guarantee an exciting and transparent work culture. You
will get the chance to contribute to a thriving start-up providing mental health solutions to millions of
Indians! This includes:
●
●
●
●
●
Working on multiple exciting projects
The chance to work with real innovators and leaders in the field
Working in a supportive, collaborative, and entrepreneurial atmosphere
Working with people who believe in hard work, sustainability, and ownership
Being part of a work culture that is driven by creativity and excellence
Our team is (mostly) young, energetic, the best at what they do, and growing every day.
You will be working alongside people who are passionate about their work and can teach you skills
across several domains and fields.
If you show exemplary commitment, dedication, ambition, and grit, you will likely be working here for a
long time!
This is a full-time role, based in Mumbai
run by a team of mental health, technology, and wellness professionals. We are passionate about
changing the lives of millions of people who will benefit from psychological support in all aspects of their
lives.
With our self-care app, we aim to make psychological wellness more accessible and less stigmatizing. We
have reached over 3.6 million people. We believe in combining the latest evidence-based interventions
and ideas in the field of emotional health with cutting-edge technology and product design to build a
stellar user experience. In addition to our B2C product, we have additional touchpoints with our 120+
therapists and corporate partners.
Our co-founders, Dr. Amit Malik and Neha Kirpal bring both the provider and user perspectives on
mental and emotional health to Amaha, along with successful entrepreneurial experiences both in India
and abroad. Our core team comprises alumni from IIT, IIM, ISB, Wharton, St. Xavier’s, London Business
School, and other top schools across the world, with significant experience in developing and delivering
emotional wellness products to individual users, corporates, and insurance companies.
About the Role
Amaha is looking to build on the traction gained by its corporate wellness program over the past couple
of years. To realise our vision of making emotional health support accessible in every workplace, we are
looking to add high-quality Copywriter in our team. We’re looking for someone with excellent writing
and research skills to be our full-time, in-house copywriter. As a member of the creative team, the
copywriter will write and edit content for a variety of projects (including print, web, mobile, video, and
social media), working closely with different teams to brainstorm ideas, develop concepts, and articulate
messaging.
Responsibilities:
●
●
●
●
Copywriting - Support and execute day-to-day content creation for various internal
communication, including but not limited to blogs, email campaigns, videos, and branding
collaterals, social media creatives and digital ad campaigns.
Research and analytics - Build a thorough understanding of our requirements and independently
create error-free content for internal use
Collaboration - Collaborate with team members across projects within the team to curate and
create content
Creativity - Contribute to the ongoing initiatives to continuously improve our approach efficiently
and effectively
Job Description: Copywriter JD, Mumbai
Requirements:
●
●
●
●
●
●
Degree in Communication or a related field
Candidates with a Bachelor's or Master's in Psychology are preferred.
Proven 2-3 years of work experience as a content writer, copywriter, or similar role
Well-versed in all forms of digital and conversational writing
Strong communication and interpersonal skills
An analytical mind and an eye for detail
What is it like working at Amaha?
The learning opportunities are limitless and we guarantee an exciting and transparent work culture. You
will get the chance to contribute to a thriving start-up providing mental health solutions to millions of
Indians! This includes:
●
●
●
●
●
Working on multiple exciting projects
The chance to work with real innovators and leaders in the field
Working in a supportive, collaborative, and entrepreneurial atmosphere
Working with people who believe in hard work, sustainability, and ownership
Being part of a work culture that is driven by creativity and excellence
Our team is (mostly) young, energetic, the best at what they do, and growing every day.
You will be working alongside people who are passionate about their work and can teach you skills
across several domains and fields.
If you show exemplary commitment, dedication, ambition, and grit, you will likely be working here for a
long time!
This is a full-time role, based in Mumbai