JOB DESCRIPTION – PERFORMANCE MARKETING MANAGER

 

• Roles & responsibilities:

 

• Lead, drive and grow the online D2C business.

• Drive revenue through Facebook and Google Ads

• Drive P&L through customer acquisition, retention, and growth of the business and a seamless customer experience online.

• Responsible for the entire funnel flow on the website for customers and ensuring a high conversion rate & average order value.

• Work with marketing and creative teams to plan and develop online business plans and implementation.

• Research industry trends and analyze site metrics and related data to improve the conversion rate and business growth.

• Monitor site performance, speed, traffic, and conversion.

• Should analyse metrics on Google Analytics

• Create and manage methods for gathering and preserving online customer reviews. 

• Lead the development and execution of comprehensive digital marketing strategies that        resonate with target audiences and reflect the organization's brand voice.

• Plan, execute and measure experiments and optimize user funnels

 

 

• Preferred candidate profile:

 

• 3-4 years of experience in managing D2C business, FMCG background would be an added advantage.

• Proven track record of scaling a brand or a business within this space.

• An inherent knack for customer delight, product, growth, and performance marketing across touchpoints.

• Proven track record of working with cross-functional teams.

• Resourceful, flexible, and hands-on in getting things done; problem solver.

• Graduate/ Post-Graduate in the field of Digital Marketing

 

 

• Company Name – Progressive Lifestyles Private Limited