Head of D2C / E-commerce

Company Overview

Not specified

Job Summary

The Head of D2C / E-commerce will spearhead the growth and strategic development of the company's direct-to-consumer (D2C) platform, primarily focusing on brand.com. This role is pivotal in transforming D2C into a significant growth engine, with potential expansion into broader e-commerce ownership. The candidate will be responsible for driving customer acquisition, retention, and overall digital growth, ensuring alignment with the brand’s luxury and premium positioning. The role requires a blend of brand-building expertise, digital marketing acumen, and commercial ownership to elevate the company's omnichannel presence.

Responsibilities

• Develop and execute the D2C / brand.com strategy to drive business growth and enhance brand visibility.
• Oversee customer acquisition, conversion, retention, and CRM / loyalty programs to foster long-term customer relationships.
• Lead performance marketing initiatives and manage the full-funnel digital growth strategies, including paid media, SEO, and content marketing.
• Manage e-commerce product development, user experience (UX), conversion rate optimization (CRO), technology, and marketing technology (martech) to improve site performance and customer journey.
• Ensure seamless integration across D2C, marketplaces, and offline channels to create a unified omnichannel experience.
• Build, scale, and mentor the digital / e-commerce team, fostering a high-performance culture.
• Drive commercial performance, including P&L ownership, revenue growth, and profitability enhancement.

Qualifications

• Proven experience in D2C / brand.com ownership, preferably within luxury or premium consumer brands.
• Strong background in digital marketing, performance marketing, and full-funnel growth strategies.
• Expertise in e-commerce platform management, UX, CRO, and martech tools.
• Experience in building and scaling digital teams and managing cross-functional stakeholders.
• Deep understanding of omnichannel retail strategies and integration across online and offline channels.
• Excellent brand-building, strategic thinking, and commercial orientation.
• Educational qualifications: Bachelor’s degree in Marketing, Business, or related fields; MBA or equivalent preferred.

Preferred Skills

• Experience in luxury, beauty, skincare, Ayurveda, fashion, jewelry, or lifestyle brands.
• Strong analytical skills with the ability to interpret data and optimize campaigns.
• Leadership qualities with the ability to influence and inspire teams.
• Knowledge of marketplace management and offline channel integration.
• Familiarity with latest e-commerce technologies and trends.

Experience

• Minimum of 8-12 years of relevant experience in D2C, e-commerce, or digital brand management.
• Prior experience in luxury or premium consumer brands is highly desirable.
• Proven track record of driving revenue growth and P&L management.

Environment

The role may involve a hybrid work setting, with flexibility depending on the company's policies. The candidate should be comfortable working in a fast-paced, dynamic environment that requires strategic agility and cross-functional collaboration.

Salary

Not specified

GrowthOpportunities

Potential to expand into broader e-commerce ownership and senior leadership roles within the organization, contributing significantly to the company's digital transformation and growth trajectory.

Benefits

Not specified