As an Entrepreneur in Residence (EIR) specializing in Digital Marketing and Category Growth, you will assume<br /> a pivotal leadership role in driving our company’s strategic initiatives to expand market reach and grow<br /> revenue streams for our D2C products in Point-of-Care diagnostics space. You will collaborate closely with<br /> senior management to craft and execute comprehensive strategies that encompass digital marketing, customer<br /> acquisition, retention, and sales conversion across retail and ecommerce channels.<br /> You will be required to develop integrated / omnichannel digital marketing strategies to enhance brand<br /> awareness and drive customer acquisition through ecommerce marketplaces and own D2C platform.<br /> You are expected to not only come up with creative ideas / campaigns to generate customer demand, but also<br /> achieve targeted ROAS. You will have to implement data-driven approaches to optimize product listings,<br /> pricing strategies, and promotional campaigns across all platforms.