Ad Operation Lead | Scrabble & Jigsaw
Posted on July 25, 2023
Job Description
<div>Who are we:</div>
<div>Largest independent contextual advertising company globally (2nd only to Google AdSense) in addition to being one of the largest independent software development & distribution companies globally.</div>
<div>Most comprehensive portfolio of advertising technology in the industry, with several technology solutions in use by large blue-chip companies. Builds tech that supports publishers, advertisers and end users all across the world.</div>
<div>Focused on client growth, custom solutions and service delivery with 700+ world class engineers and 700+ client services staff.</div>
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<div>Core Responsibilities:</div>
<div>Empower Performance:</div>
<div>• Own campaign yield optimization to meet performance KPIs consistently • Work with data to derive insights & provide recommendations to improve campaign performance • Liaise with Account Managers to strategize and exceed client expectations • Ensure team members of the team track, monitor, and analyze key metrics for allocated accounts • Build & maintain reporting for campaign performance that will be used to provide regular updates to key stakeholders</div>
<div>Drive Growth:</div>
<div>• Be the day-to-day point of contact for sales & account managers to resolve incoming requests, challenges in a timely manner & propose opportunities for advertiser account growth • Work with the product team to address technical challenges and drive new product feature testing with efficiency • Lead research efforts and build competitive intelligence to drive advertiser portfolio growth • Take lead on strategic and operational ad hoc projects to deliver process and platform excellence</div>
<div>Deliver with Speed & Precision:</div>
<div>• Own delivery of high-quality campaign assets • Assist with documenting, updating, and maintaining work-flow procedures • Meet SLAs established for current processes and find improvements to reduce turn around times for deliverables • Provide support to team members to setup, troubleshoot and optimize campaigns</div>
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<div>Who Should Apply?</div>
<div>• 6-10 years of work experience in Advertising Operations, client servicing & team management • You should understand affiliate-based performance marketing • Experience with US markets is not necessary, but is preferred • You have proven analytical abilities using HasOffers, Cake, Volumm, Everflow, MS Excel, Tableau, MySQL etc. to communicate action items backed with data • You have excellent oral & written communication skills and have experience in breaking down complex ideas into simple to understand steps • You are comfortable managing tactical day to day deliverables & running strategic initiatives when needed • You have experience in handling large ($1 Mn/Month) advertising budgets • STEM degrees preferred</div>
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<div>You would fit in well if:</div>
<div>• You love what you do • Data Driven - Strong analytical skills and data-driven approach to decision-making • You have great attention to detail and the ability to assess an issue from various perspectives • You enjoy leveraging information, data and logical reasoning to identify issues, approaches and the best solutions to a problem • You enjoy working in a highly dynamic and collaborative environment and have experience dealing with internal and external stakeholders in it • Experience of managing US markets • Research and leverage industry trends and competitive analysis to inform performance marketing strategies. • Ability to pitch findings and ideas to stakeholders • Juggle between multiple projects, ability to prioritize and meet deadlines</div>