<div>About SalaryBox :<br /> SalaryBox is a solution that makes employee management effortless.<br /> Our product offers a range of features, from time and attendance tracking to employee<br /> payments, and much more. We help small businesses manage their payroll by eliminating the<br /> hassle of manual, paper-based processes with our service, you&amp;#39;ll always know what you owe<br /> employees when payments are due, and who&amp;#39;s been paid.<br /> With our automated system, you can have your payroll processed in seconds, right from the<br /> palm of your hands. Our customers enjoy peace of mind knowing their company is following<br /> all regulations.<br /> Founded in 2020, we have raised capital from top-tier investors including Y Combinator,<br /> DoorDash Inc.&rsquo;s Gokul Rajaram, former Tinder and Spotify executive Sriram Krishnan and<br /> former Facebook executive Anand Chandraskeran.<br /> Our values are rooted in Customer Empathy &amp;amp; a relentless obsession with Product<br /> Innovation. Our passion to build an extremely useful and usable product has helped us grow<br /> significantly within a small span of time.<br /> Get on board with our platform today to see how it can help you and your company grow!<br /> Available on both Android and iOS.<br /> Website : https://www.salarybox.in/<br /> LinkedIn : https://www.linkedin.com/company/salaryboxapp<br /> Job Location &ndash; Gurgaon</div> <div>Job Summary:<br /> We are looking for a Product Marketer to join our team. This role will lead our post-product<br /> development marketing efforts. This individual will act as the voice of the customer by<br /> addressing questions around our product, determining target customers and how to best reach<br /> them. A key part of the role is to drive product adoption, specifically in-app product adoption.<br /> How do we get our customers to use our product more and more, i.e, increase usage, and<br /> stickiness thus driving loyalty. The ideal candidate will collaborate across functions to deliver<br /> an effective product marketing strategy to meet the business objectives in the most efficient<br /> manner.<br /> Key Responsibilities:<br />  Work closely with sales, marketing, customer success and product teams to develop<br /> key messaging, value proposition and pricing models.<br />  Together with the product team, educate both internal and external stakeholders on<br /> our product features and their benefits.<br />  Create marketing programs (e.g. sales documentation, product videos, website copy,<br /> blog posts, webinars, eBooks, case studies) that articulate the benefits of our products.</div> <div> Conduct market analysis to obtain understanding of the competitive landscape and<br /> help establish product differentiators.<br />  Create sales collateral and tools that align with the buying process and help move<br /> prospects &amp;amp; customers through the sales cycle.<br />  Assist sales on calls when appropriate to provide deeper dives into the product.<br />  Speak and present both internally and externally to promote the story of our product.<br />  Build a small team of product marketing specialists and interns; establish individual<br /> and team metrics and report on success.<br />  Understand current communication systems in place by iterating different campaigns.<br /> Coordinating with different stakeholders. Setting up campaigns and journeys for the<br /> product.<br />  Setting new channels for communication and Standardising communication for sales<br /> teams.&nbsp;<br />  Build and manage website end to end. Run new experiments and optimise all products<br /> to increase organic growth.</div> <div>Requirements and Qualifications:<br />  3+ years of relevant experience.<br />  Must have worked with startups.<br />  Worked with Data and experienced on B2C products.<br />  Worked on Feature GTM activities like:KB Article, Blog, Support FAQ, Feature<br /> Videos, Internal and External Feature Announcements.<br />  Hands on onboarding &amp;amp; activation communication via Email, WA etc.<br />  Knowledge of tools like Clevertap, MoEngage, WebEngage etc<br />  Analytically &amp;amp; logically strong - must be able to devise hypotheses, run experiments<br /> &amp;amp; iterate based on data.<br />  Strong at segmenting users, writing content, figuring right time to send messages and<br /> figuring out right channel.</div>