Marketing Data Lead

Company Overview

Chosen Store is a fast-growing, dermatology-led skincare company based in Chennai, redefining how science-backed skincare is built and consumed in India. The brand focuses on clinic-grade formulations tailored for Indian skin types, climates, and long-term skin health outcomes rather than short-term cosmetic trends. They operate at the intersection of medical credibility, consumer education, and digital-first commerce, with a strong Direct-to-Consumer (D2C) presence and a vision aimed at personalization and skin journey-led product ecosystems.

Job Summary

The Marketing Data Lead will build and own the entire marketing intelligence layer for Chosen Store. This role is critical in transforming consumer behavior, marketing performance, and product usage data into actionable strategies that enhance acquisition efficiency, retention, personalization, and overall revenue growth.

Responsibilities

• Analyze consumer behavior data, marketing performance data, and product usage signals to inform strategic actions.
• Own core metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), retention rates, cohort revenue growth, and payback periods.
• Develop comprehensive visibility into customer journeys through awareness, education, consultation, purchase, and repeat behaviors.
• Guide leadership on strategic marketing budget investments to maximize long-term value over short-term performance.
• Work on segmentation based on skin concerns, regimen stages, climate, geography, and product adoption signals.
• Assess the business impact of education-led marketing, community engagement, and dermatology positioning.
• Collaborate with Growth, Brand, Product, and R&D teams to enhance feedback loops between customer behavior and product strategy.
• Build and scale the marketing data infrastructure, including dashboards, attribution frameworks, experimentation setups, and customer data integrations.

Qualifications

• Strong experience in marketing analytics, growth analytics, or marketing data science, preferably from D2C, consumer tech, or digital-first consumer environments.
• Proficiency in SQL and Business Intelligence (BI) tools.
• Ability to interpret complex data into simple, actionable narratives for senior stakeholders.
• Excellent analytical skills and a data-driven mindset.
• Strong communication and interpersonal abilities to work cross-functionally.
• Knowledge of consumer science and lifecycle intelligence is a plus.
• Experience with customer journey mapping and behavioral analytics.

Preferred Skills

• Familiarity with marketing automation tools and customer relationship management software.
• Understanding of statistical analysis techniques and data visualization tools.
• Experience in deriving insights from large datasets and presenting them effectively.

Experience

• Minimum of 5 years in a marketing analytics or data science role, with a focus on consumer behavior and data-driven decision-making.

Environment

This position is primarily office-based in Chennai, with potential opportunities for hybrid work arrangements. The role is high-visibility and high-impact, influencing revenue strategy and customer experience design.

Salary

Salary details are currently not specified.

Growth Opportunities

Candidates in this role can expect multiple career advancement opportunities as the company expands its product lines and market presence, particularly in a data-driven environment.

Benefits

• Details regarding benefits are currently not specified.