<p class="MsoNoSpacing"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif"><b>Key Responsibilities:</b></span></span></p> <p class="MsoNoSpacing">&nbsp;</p> <ul> <li class="MsoNoSpacing"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif">Plan and execute ATL, BTL, and digital marketing campaigns aligned with brand objectives</span></span></li> <li class="MsoNoSpacing"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif">Conceptualize and manage on-ground promotions, events, and activations across cities</span></span></li> <li class="MsoNoSpacing"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif">Work closely with creative, media, and external agencies for campaign execution</span></span></li> <li class="MsoNoSpacing"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif">Drive store-level marketing initiatives to increase footfalls and sales</span></span></li> <li class="MsoNoSpacing"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif">Manage marketing calendars, budgets, and timelines efficiently</span></span></li> <li class="MsoNoSpacing"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif">Track campaign performance, derive insights, and optimize future initiatives</span></span></li> <li class="MsoNoSpacing"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif">Ensure consistent brand communication across all touchpoints</span></span></li> <li class="MsoNoSpacing"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif">Coordinate with internal stakeholders including sales, operations, and leadership teams</span></span></li> </ul> <p class="MsoNoSpacing">&nbsp;</p> <p class="MsoNoSpacing"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif"><b>Qualifications:</b></span></span></p> <p class="MsoNoSpacing">&nbsp;</p> <ul> <li class="MsoNoSpacing"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif">3&ndash;4 years of brand marketing experience, preferably in F&amp;B / QSR / FMCG</span></span></li> <li class="MsoNoSpacing"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif">Strong understanding of ATL, BTL, events, and consumer promotions</span></span></li> <li class="MsoNoSpacing"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif">Proven experience in managing agencies and vendors</span></span></li> <li class="MsoNoSpacing"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif">Highly execution-oriented with the ability to manage multiple projects</span></span></li> <li class="MsoNoSpacing"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif">Strong communication and stakeholder management skills</span></span></li> <li class="MsoNoSpacing"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif">Willingness to work in a 6-day work environment</span></span></li> </ul>