• Digital mandate for paid marketing brand campaigns with complete ownership of brand digital marketing budget.
• Plan integrated brand campaigns and develop effective digital strategies and monitor the results of the same.
• Build a strong Digital Marketing strategy to help brands reach their target audience at scale to deliver growth at optimum costs

• Lead the planning, development, and execution of comprehensive digital media strategies to Drive customer acquisition, engagement, and retention.
• Collaborate with creative, content, and e-commerce teams to align messaging and campaigns with business goals.

• Measure, optimise and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

• Oversee paid media campaigns (search, GMB, social, display, programmatic) to optimize ROI and reach target audiences effectively.

• Performance Analytics & Reporting:

• Use Google Analytics and other digital marketing tools to analyze the performance of campaigns and drive data-driven decisions.
• Monitor and report key performance metrics(time spto inform future strategies.
• Implement A/B testing and optimization initiatives to improve campaign effectiveness.

• Store Traffic & Retail Growth (COCO & FOCO)

• Build and run hyperlocal media plans (Google PMax for store goals, Local campaigns, Meta reach/lead, Maps & call-driving formats) to increase store visits, calls, and direction clicks per outlet.
• Own Google Business Profile hygiene & growth (posts, offers, photos, Q&A), ensure correct NAP, categories, UTM tracking, and weekly ranking uplift for “near me” queries.
• Plan store event bursts (openings, weekends, influencer drop-ins) with precise geo-fencing and retail co-op budgets; align with OOH/BTL for last-mile impact.
• Partner with Retail Ops to translate demand into staffing, slotting, and offer readiness; publish a weekly store traffic scorecard (footfall, CVR, ASP).

• Reviews & Reputation (COCO & FOCO)

• Own a Reviews Playbook: post-purchase journeys (WhatsApp/SMS/email) to request reviews, smart deep-links to GBP, and in-store QR prompts.
• Drive rating uplift and review velocity per store with monthly targets; ensure <24h response SLAs to reviews and coordinated service escalations with CX.
• Report store-wise league tables—rating, new reviews, response time—and run monthly review sprints with retail partners

• Identify trends and insights and optimize budget and plans based on the insights.
  Identify and lead test & learns and growth strategies with sound logic and clearly defined recommendation across all digital platforms.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Manage external agency / partner relationships.

• Work closely with digital media agencies to manage campaigns, performance, and budgets.
• Ensure clear communication and coordination between internal teams and external partners.

• Collaborate with performance marketing teams to & ensure social campaigns impact the customer funnels
• UI/UX Improvements: Collaborate with development and design teams to refine UI/UX across digital platforms, ensuring an intuitive and seamless customer experience.

Critical Requirement –

• Strong expertise in digital media buying and ad placements, with hands-on experience managing campaigns across Meta, Google, and related platforms.

• Develop and implement robust measurement and optimization strategies for all brand digital efforts, including ADH, Marketing Mix Modeling, Multi-Touch Attribution, and Lift studies.

• Lead the Marketing-Tech roadmap, working closely with CX, CRM, IT teams and external parties to drive seamless integration