<meta charset="utf-8" /> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Wants to push D2C revenue, same day or next day delivery revenue</b></p> &nbsp; <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Head of marketing (career page, job posting)</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Team internally</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Fractional CMO - Gap - marketing folks affinity towards brand building, performance marketing went for a toss</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Especially brand ambassador (jackie shroff), not aligned in ambassador embracing in marketplaces, only on website</b></p> &nbsp; <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">CTC: 35-40L</b></p> &nbsp; <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Location: between (core team, marketing team in) Baner and Telegaon, 2 offices in Pune</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">No. of days: 5.5 days (2nd and 4th saturday off)</b></p> &nbsp; <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Big no-no: Not everything through agency</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Personal care brands</b></p> &nbsp; <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Must-haves:</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Working with all marketing places</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Performance marketing and brand building under sourav Head of growth</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Strategy building for marketing, budget allocation, categories and products to focus on- channel wise, retail corporate gifting amazon might be different</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Comfort in category and the brand</b></p> &nbsp; <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Look after PR, marketing team, their comms and packaging are aligned</b></p> &nbsp; <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Good to Haves:</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Brand marketing + Performance marketing leveraging</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Needs to be able to show scaling in perf marketing</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Intervention in packaging</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Understand business problems and aligning marketing team with it</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Product launch, NPD- involvement, USP of the product should be marketed</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Educational aspect, entertainment - on social media</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Marketing budget:&nbsp;</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Probable marketing budget:</b></p> &nbsp; <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Any skills:</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Google, meta,&nbsp;</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">marketplaces and qcomm</b></p> &nbsp; <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Any previous candidate:</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Vaibhavi Padma (not good, for siddhant, CV standpoint yes)</b></p> &nbsp; <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Replacement role: New role, had a fractional CMO</b></p> &nbsp; <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Interview process: 3 rounds (telephonic- akanksha, virtual - siddhant, F2F)</b></p> &nbsp; <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Team structure:&nbsp;</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Reporting in- social media, content, and creative, marketing for ATL/BTL, offline aligning</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Smaller campaigns can be pulled off with internal team, everything other than bigger projects</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Reporting: Siddhant</b></p> <br /> <br /> &nbsp; <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Ugaoo:</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Arindam paul in atomberg- takes ownership</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Mokobara</b></p> &nbsp; <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Revenue: 47 cr, we3 ventures</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">96 Cr last fiscal year, dominated by marketplace and qcomm</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Largely online channels</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">This year target 150 Cr, MRR 12-13 Cr</b></p> &nbsp; <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Major expansion retail</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Stores- goregaon, 2x blr, Pune</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">5-10 more stores</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Wants to expand to Kolkata, east region</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Mumbai blr hyd gurgaon- child hub</b></p> <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">pune - mother hubs</b></p> &nbsp; <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Team: 250+ corporate team, overall 500-600</b></p> &nbsp; <p dir="ltr"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Brands:</b></p> <ul> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-4f091667-7fff-b044-8eae-64ce499e5949">Online and offline both</b></p> </li> </ul> <br /> &nbsp;