Wants to push D2C revenue, same day or next day delivery revenue

 

Head of marketing (career page, job posting)

Team internally

Fractional CMO - Gap - marketing folks affinity towards brand building, performance marketing went for a toss

Especially brand ambassador (jackie shroff), not aligned in ambassador embracing in marketplaces, only on website

 

CTC: 35-40L

 

Location: between (core team, marketing team in) Baner and Telegaon, 2 offices in Pune

No. of days: 5.5 days (2nd and 4th saturday off)

 

Big no-no: Not everything through agency

Personal care brands

 

Must-haves:

Working with all marketing places

Performance marketing and brand building under sourav Head of growth

Strategy building for marketing, budget allocation, categories and products to focus on- channel wise, retail corporate gifting amazon might be different

Comfort in category and the brand

 

Look after PR, marketing team, their comms and packaging are aligned

 

Good to Haves:

Brand marketing + Performance marketing leveraging

Needs to be able to show scaling in perf marketing

Intervention in packaging

Understand business problems and aligning marketing team with it

Product launch, NPD- involvement, USP of the product should be marketed

Educational aspect, entertainment - on social media

Marketing budget: 

Probable marketing budget:

 

Any skills:

Google, meta, 

marketplaces and qcomm

 

Any previous candidate:

Vaibhavi Padma (not good, for siddhant, CV standpoint yes)

 

Replacement role: New role, had a fractional CMO

 

Interview process: 3 rounds (telephonic- akanksha, virtual - siddhant, F2F)

 

Team structure: 

Reporting in- social media, content, and creative, marketing for ATL/BTL, offline aligning

Smaller campaigns can be pulled off with internal team, everything other than bigger projects

Reporting: Siddhant

 

Ugaoo:

Arindam paul in atomberg- takes ownership

Mokobara

 

Revenue: 47 cr, we3 ventures

96 Cr last fiscal year, dominated by marketplace and qcomm

Largely online channels

This year target 150 Cr, MRR 12-13 Cr

 

Major expansion retail

Stores- goregaon, 2x blr, Pune

5-10 more stores

Wants to expand to Kolkata, east region

Mumbai blr hyd gurgaon- child hub

pune - mother hubs

 

Team: 250+ corporate team, overall 500-600

 

Brands:

• Online and offline both