HumanBit Logo

Assistant Manager | Scrabble

Posted on March 11, 2026

Job Description

<div> <div> <div> <div> <div> <div>Role Objective Lead the overall marketing function with strong focus on&nbsp;digital growth, brand positioning, and business expansion&nbsp;across airport and city outlets. The role requires a strategic, data-driven marketer who can manage multiple brands and support new launches. Key Responsibilities Brand &amp; Strategy Create integrated marketing strategies for airports &amp; city outlets. Strengthen brand storytelling and visibility across channels. Digital Marketing Own social media, paid ads, SEO/SEM, website &amp; ORM. Run campaigns focused on product quality, innovation &amp; experience. Business Growth Support new outlet and product launches. Drive customer engagement and B2B lead generation (corporate &amp; airport). Partnerships Build relationships with airport authorities, concessionaires &amp; corporates. Represent the brand at industry forums/events. Agency &amp; Creative Management Manage creative, digital &amp; PR agencies. Ensure timely, high-quality branding and launch assets. Leadership &amp; Budgeting Manage a small marketing team. Control budgets and ensure ROI. Ideal Candidate Profile MBA preferred; graduate in Marketing / Business / Hospitality. 2&ndash;4 years in F&amp;B / QSR / multi-outlet retail brands. Strong digital marketing exposure. Understanding of airport retail &amp; catering businesses. Hands-on with Google Ads, Meta, Analytics, CRM &amp; automation tools. Strong stakeholder management and multitasking skills. KPIs &nbsp; Brand visibility &amp; digital growth. Customer engagement. Lead generation for expansion. ROI on campaigns. Creative output quality &amp; timelines. Team effectiveness.</div> <div><a href="javascript:void(0)" id="desc_less">&nbsp;Less</a></div> <p>&nbsp;</p> <div><a href="javascript:void(0);" id="add_pub_desc">Add Public Job Details</a></div> </div> </div> </div> </div> </div> <a data-target="#PublicJobDescModel" data-toggle="modal" id="public_desc_link"></a>
Powered by
HumanBit Logo