Brand Manager | Scrabble
Posted on November 19, 2024
Job Description
Strategize, plan & and execute the projects required to boost our brand presence in the B2B space.
● Action and analyze consumer insights & and take up initiatives to position our brand.
● Lead creative development to motivate the target audience to take action.
● Measure and report the performance of all marketing campaigns, and assess ROI and KPIs.
● Monitor market trends, and research consumer markets, and competitor activities to identify opportunities and key issues.
● Ability to dig through data, draw conclusions, and make recommendations.
● Excellent written and verbal communication skills, a high level of organization, and impeccable attention to detail.
● Ability to handle aggressive deadlines and prioritize work in a fast-paced, often ambiguous environment with fire drills coming up on a near-daily basis.
● A highly analytical self-starter who can manage multiple projects and figure out complex problems without a lot of oversight.
● Demonstrated ability to create engaging content, come up with creative ideas, and think outside the box.
