Social-First Creative Strategist

Company Overview

Company Name: Not specified
Industry: Not specified
Culture: Not specified

Job Summary

The Social-First Creative Strategist will own the attention layer of the brand by developing and executing innovative social media strategies. This individual is a creative thinker with a deep understanding of content performance, focusing on hooks, retention, virality, and emotional storytelling. The role aims to create consistent, high-performing content that drives audience engagement and aligns with the organization’s goals.

Responsibilities

• Build a social-first content strategy across Instagram Reels and YouTube Shorts.
• Write reel concepts, hooks, scripts, and storyboards.
• Create founder content formats and repeatable content properties.
• Study trends and adapt quickly before they become overused.
• Improve watch time and retention metrics across formats.
• Work closely with editors and videographers to bring concepts to life.

Qualifications

• Strong portfolio with proven content performance – not just impressions, but also saves, shares, and retention.
• Understanding of viral content; ability to explain why specific content worked.
• Social-native thinking; approaches content in formats, rather than briefs.
• Strong writing abilities for hooks, scripts, captions, and concepts.
• Bachelor's degree in Marketing, Communications, or a related field preferred.

Preferred Skills

• Experience with paid social media advertising.
• Knowledge of design tools (e.g., Adobe Creative Suite) for creating visual content.
• Ability to develop and manage social media budgets.

Experience

• Minimum of 3-5 years of experience in social media strategy or creative marketing.

Environment

• The role is based in Mumbai, with opportunities for hybrid work arrangements.

Salary

Estimated salary range of ₹12,00,000 - ₹18,00,000 per annum based on portfolio quality and demonstrated content performance.

Growth Opportunities

Opportunities for advancement within the marketing department, including the potential to lead larger campaigns and projects.

Benefits

• Not specified.