Sales Coordinator

Company Overview

Arboreal is an award-winning ingredients technology company specializing in the development of innovative and functional food and nutraceutical ingredients. The company’s mission is to enable pioneering brands with differentiated ingredient solutions that improve taste, texture, nutrition, and functionality. Arboreal collaborates closely with leading and emerging food, nutraceutical, and Better-for-You brands to develop, launch, and scale category-defining products. Its ingredient platforms include alternative proteins, sugar reduction and sweetening solutions, cacao-based ingredients, collagen, functional nutrition, and specialty food ingredients. Recognized for its pioneering work, Arboreal has received numerous awards including the National Startup Award – Food Processing (2021), BIRAC Grant from the Department of Biotechnology, Cartier Women’s Initiative Award – APAC, and Women Transforming India Award by NITI Aayog.

Job Summary

The Sales Coordinator will serve as the operational backbone of Arboreal’s B2B sales function, supporting the commercial team to ensure seamless customer interactions from inquiry to order fulfillment. Based in Lucknow, this role involves coordinating with key account managers, internal teams, and customers to manage sales activities, maintain accurate records, and facilitate timely order processing. The ideal candidate will bring structure, responsiveness, and a proactive approach to a fast-paced environment, contributing directly to the company’s growth and customer satisfaction.

Responsibilities

• Support the B2B Sales and Key Accounts team in managing daily customer requirements and commercial activities.
• Coordinate the complete customer sales cycle, including inquiries, quotations, samples, purchase orders, order processing, dispatch, and documentation.
• Act as a liaison between customers, Key Account Managers, and internal teams such as Supply Chain, Warehouse, Finance, Quality, Regulatory, and R&D.
• Prepare and track quotations, commercial proposals, sample requests, product specifications, COAs, and other customer documentation.
• Maintain accurate and up-to-date records of leads, opportunities, samples, trials, and customer interactions in the CRM system.
• Follow up with the sales team on open opportunities, customer trials, quotations, and pending actions to ensure timely closure.
• Track customer purchase orders and coordinate internally to ensure accurate and timely order fulfillment and dispatch.
• Proactively update customers and sales managers regarding order status, dispatch timelines, documentation, and other requirements.
• Maintain and circulate sales MIS, pipeline reports, order trackers, sample trackers, and customer follow-up reports.
• Assist sales leadership with sales forecasting, monthly reviews, target tracking, and performance reporting.
• Coordinate with the Finance team on customer onboarding, credit documentation, outstanding payments, and collections follow-ups.
• Ensure customer master data, pricing, and commercial terms are maintained accurately.
• Support customer meetings, exhibitions, and industry events through scheduling, documentation, samples, and follow-up.
• Identify process gaps within sales operations and proactively implement improvements to enhance efficiency, discipline, and responsiveness.

Qualifications

• 2–5 years of experience in Sales Coordination, Sales Operations, Customer Service, Inside Sales, or similar roles.
• Prior experience in B2B organizations, especially in food ingredients, nutraceuticals, FMCG, chemicals, pharmaceuticals, or industrial products.
• Excellent organizational skills with the ability to manage multiple customers, orders, samples, and deadlines simultaneously.
• Strong written and verbal communication skills, with confidence in professional interactions with B2B customers.
• High attention to detail, particularly in working with pricing, quantities, customer documentation, and order information.
• Proficiency in Microsoft Excel / Google Sheets; experience with CRM and ERP systems is advantageous.
• Strong work ethic, high ownership, and a bias for action.
• Ability to operate independently, proactively follow up, and coordinate with multiple stakeholders.
• Bachelor’s degree in Business, Commerce, Management, Science, Food Technology, or a related discipline.
• An attitude of “if it needs to get done, I will make sure it gets done.”

Preferred Skills

• Experience working with CRM and ERP systems.
• Knowledge of the food ingredients, nutraceutical, or related industries.
• Ability to adapt to a rapidly changing environment and implement process improvements.
• Multilingual communication skills are a plus.

Experience

• 2 to 5 years of relevant experience in sales coordination, operations, or customer support roles within B2B environments.

Environment

• The role is based on-site in Lucknow.
• The work environment involves close collaboration with internal teams and external customers.
• The position requires managing multiple priorities in a fast-paced, dynamic setting.
• Physical presence in the office is essential for coordination, meetings, and industry events.

Salary

• Not specified; competitive compensation based on experience and capabilities.

GrowthOpportunities

• Rapid professional growth with opportunities to move into Key Account Management, Sales Operations, Customer Success, or Commercial Leadership roles.
• Exposure to the entire B2B commercial process, providing a broad foundation for career development.
• Direct mentorship from sales leadership and founders.

Benefits

• Not specified; competitive benefits package to be discussed during the hiring process.