Roles & Responsibilities:

1. Performance Marketing & Ad Management:
   • Run and optimize ad campaigns on Google, Meta, Blinkit, Amazon, and other marketplaces.
   • Monitor ad performance and adjust strategies to maximize ROAS.
2. Growth Management:
   • Develop and implement strategies to drive month-on-month (MoM) growth across the website and marketplaces.
   • Analyze data to identify growth opportunities and areas for improvement.
3. Team Management:
   • Lead and align the marketing team to achieve sales targets.
   • Coordinate with team members to ensure seamless execution of marketing strategies.
4. Strategy Execution:
   • Execute key marketing strategies to align with the overall business plan.
   • Collaborate with cross-functional teams to ensure integrated marketing efforts.
5. Marketplace Management:
   • Oversee the brand's presence and performance on various online marketplaces.
   • Ensure consistent communication and maintain strong relationships with POCs on AMS, Blinkit, and other marketplaces.
   • Manage promotional activities across all platforms.
6. Reporting & Analysis:
   • Prepare and present regular performance reports to stakeholders.
   • Use analytics tools to track and measure the effectiveness of marketing campaigns.

Key Skills Required:

• Performance Marketing (Google Ads, Meta Ads, AMS, Quick Commerce)
• Data Analytics & Optimization
• Team Leadership & Coordination
• Strategic Planning & Execution
• E-commerce & Marketplace Management
• Retention Marketing (Email & WhatsApp Campaigns)