Senior Brand Manager/Lead
Job Description

We are looking for an experienced Brand Manager to help us build our brand awareness and drive user adoption and preference within the category. You’ll work across all levels and departments of our organization to find what make us unique and communicate it to the world.As a Senior Brand Manager you will be responsible for building , conceptualizing and executing central & thematic brand campaigns. As a high growth startup, you would have the first-hand experience of drafting brand & creative guidelines and build positioning  by driving narratives amongst the right target audiences via online and offline campaigns . You would be a key person to manage the agencies- both offline, online (digital) and creatives to ensure smooth flow of operations and campaign execution. You’ll need to have an understanding of consumer buying behaviours; customer personas along with a deep understanding in full-funnel marketing. You will be contributing significantly to build a strong brand with a great value proposition and to achieve B2C business goals within the Growth Team.

What does a brand manager do?

Brand managers are people who shape a company’s perception. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns and narratives. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.If you’re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you.Ultimately, you’ll help us build Truemed’s equity amongst users and drive growth.
Primary Roles and Responsibilities

Communicate our Brand Positioning and mission to the right target audiences and developing the communications strategies for True Meds and delivering the same through ATL/BTL channels.

Translate brand elements into plans and  build go-to-market strategies and creative narratives.

Collaborate with other team members working on growth and marketing initiatives.

Lead creative development to motivate the target audience to “take action” and work with external and internal partners and also drive creative and brand positioning on social media channels .

Measure and assess results of brand marketing campaigns and drive brand KPIs and influence mind measures for the brand across channels.

Monitor market trends, research consumer markets and competitors’ activities & Devise innovative growth branding strategies.

Build Brand guidelines and Brand positioning and be the brand custodian across both offline and online marketing channels. 

Developing channel plans -

• Identify across Online & Offline mediums to understand avenues for branding.
• Develop channel level plans & budget allocation for the same
• Recommend innovative avenues for brand growth.
• Building and designing brand campaigns inhouse and work with agencies to lock communications and narratives.

Brand communication-

• Brand communication is key, this role would require an in-depth exercise to build brand positioning in the market.
• Create brand guidelines, and ensure those guidelines are followed across all other internal functions.

Offline activations and Vendor relationship-

• Activating Offline channels & integrations, this would be a large part of the brand manager’s mandate. Understanding effective mix versus online channels would be key.
• Coordination & maintaining vendor relationship and ensuring output from the agency/vendor.

Partnerships & Collaboration

• Partnerships – Reach out, build partnerships for brands to Manage brand alliances & associations
• Work with the marketing & content marketing team to ensure seamless integration

Qualification & Requirements
 

• Graduate or Postgraduate, MBA preferred.
• 5-7 years of experience in  core Brand & marketing communication. D2C brand experience is preferred.
• In-depth knowledge of brand marketing, Offline activations & an understanding of consumer behaviour and campaign design and communications.
• Excellent communication skills – Written & verbal.
• Proven working experience as Brand/Marketing Manager
• Proven ability to work on brand and marketing strategies and communicate recommendations
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• A creative mind geared towards problem solving
• Up-to-date with latest trends and marketing best practices

Good to have qualifications-
 

• Knowledge of the E-Pharma & healthcare segment is a plus
• Experience in a high growth Start-up or a D2C business in a similar responsibility.
• Strong creative vision with an understanding of business objectives
   

About TrueMeds

Our vision is to make healthcare affordable and accessible to all. We are a technology driven, tele-health platform that aims to reduce healthcare expenses multifold and improve healthcare outcomes by democratizing medicine purchase in India.

Truemeds, through its proprietary algorithm and tele-consultation, is able to recommend best value medicines from top 30 pharma brands in India to customers with precise scientific matching and outcomes history leading up to 70%+ savings for customers!

Founded by Ex-Abbott executives, Akshat Nayyar and Dr. Kunal Wani, Truemeds has witnessed phenomenal growth in the last 2 years on the back of strong product-market fit and a massive organic demand. We have grown at a phenomenal pace with customer love – 60X growth delivered in the last 20 months. Headquartered in Mumbai, we are building a kick-ass team which is passionate to build innovative solutions and willing to go the extra mile to ensure the customer has the best experience.  Truemeds has closed its Series B ($22 Million) funding round led by private equity fund Westbridge Capital. The funding round witnessed participation from existing investors as well including InfoEdge Ventures, Asha Impact and IAN Fund. The company plans to utilize the funds to expand in the domestic market and grow exponentially in the days to come.