Brand Manager

Company Overview

Not specified.

Job Summary

The Marketing Executive will be responsible for supporting brand management activities for FMCG brands, with a focus on enhancing brand visibility, consumer engagement, and market positioning. The role involves executing integrated marketing campaigns, leveraging consumer insights, and collaborating with brand managers and cross-functional teams to drive brand growth and awareness.

Responsibilities

• Assist in developing and executing brand storytelling strategies to strengthen brand identity and consumer connection.
• Support the planning and implementation of integrated marketing campaigns across digital, social media, influencer marketing, content creation, ATL (Above The Line), and BTL (Below The Line) channels.
• Collaborate with brand managers from FMCG brands to ensure campaign alignment with brand objectives and messaging consistency.
• Conduct and analyze consumer insights to inform marketing strategies and enhance campaign effectiveness.
• Coordinate with creative, media, and influencer agencies to ensure the successful execution of marketing initiatives.
• Monitor and report on campaign performance, providing insights for continuous improvement.

Qualifications

• Proven experience in brand storytelling, brand awareness, and integrated marketing campaigns.
• Strong understanding of digital marketing and consumer engagement strategies.
• Experience working with FMCG brands or similar consumer-focused industries.
• Excellent communication and interpersonal skills.
• Ability to translate consumer insights into compelling marketing activities.
• Educational qualification: Bachelor’s degree in Marketing, Business Administration, or related fields.
• Proficiency in marketing tools and digital platforms.

Preferred Skills

• Experience working with brand managers from FMCG brands.
• Knowledge of consumer insights and data-driven marketing.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Up-to-date with current marketing trends and digital tools.
• Creative problem-solving abilities and strategic thinking.

Experience

• Minimum of 3+ years of relevant experience in brand management, marketing, or related roles within FMCG or consumer brands.
• Experience in executing end-to-end marketing campaigns and collaborating with cross-functional teams.

Environment

• The role is based in [Location not specified].
• The work environment involves collaboration with brand managers, creative teams, media agencies, and digital partners.
• The position may require coordination across multiple channels, including digital and traditional marketing mediums.

Salary

• Not specified

GrowthOpportunities

Not specified.

Benefits

Not specified.