Program Lead – Cha Pani

Job Summary
The Program Lead – Cha Pani will lead the vision, strategy, and execution of Cha Pani — a bold social impact initiative centred around a rural café run by a woman entrepreneur from a Scheduled Caste (SC) background. This café is more than a business — it is a symbol of resistance, inclusion, and grassroots leadership.

This role involves crafting digital campaigns, powerful storytelling, and strategic partnerships to encourage people — especially from dominant castes — to visit the café, spend, and support the entrepreneur. The ultimate goal is to challenge caste barriers, empower rural women financially, and co-create safe, inclusive village spaces.

Key Responsibilities

• Digital Strategy & Outreach
  Design and implement a digital strategy to amplify the café’s message and invite diverse communities to engage with the space meaningfully.

• Inclusive Marketing
  Run campaigns that highlight the power of a single woman transforming her future — and her village — through entrepreneurship.

• Storytelling for Impact
  Write and manage stories that show how this café is breaking caste and gender norms, and why each visitor’s support matters.

• Networking & Engagement
  Connect with influencers, partners, and supporters who can help bring visibility and encourage intentional footfall.

• Community Engagement
  Gather feedback from visitors and community members to continuously refine outreach and improve the café experience.

• Collaboration
  Coordinate with creative teams, local support groups, and the entrepreneur herself to ensure consistent alignment with the program’s mission.