Influencer Marketing Manager — Brand Building

Company Overview

Company details are not provided.

Job Summary

The Influencer Marketing Manager will own the end-to-end influencer engine that includes strategy development, sourcing, brief creation, and managing relationships to effectively enhance brand awareness. This role is crucial in driving engagement and achieving KPIs related to cost-efficiency and reach.

Responsibilities

• Build and run the influencer strategy across various tiers and platforms to maximize outreach.
• Source, negotiate, and manage partnerships with creators to ensure aligned brand messaging.
• Brief creators to guide content creation that adheres to brand standards.
• Manage budgets and timelines for influencer campaigns effectively.
• Maintain and nurture creator relationships for sustained collaboration.
• Track and analyze KPIs, focusing on Cost per View (CPV), page views, reach, and efficiency of spend.

Qualifications

• Experience: 3–5 years in influencer or creator marketing.
• Skills:
  • Strong creator network.
  • Excellent negotiation skills.
  • Performance mindset focused on optimizing CPV and views.
• Bonus: Experience with beauty or skincare influencers is preferred.

Preferred Skills

• Understanding of diverse social media platforms and trends in influencer marketing.

Experience

• A minimum of 3–5 years of relevant experience in influencer or creator marketing is required.

Environment

Details regarding the typical work setting are not provided, but the position is based in Bangalore.

Salary

Salary details are not specified.

Growth Opportunities

Information on career advancement opportunities within the company is not provided.

Benefits

Details regarding offered benefits are not specified.