<p><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><b>Roles &amp; Responsibilities:</b></span></span></span></p> <ol> <li style="margin-top:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><b>Performance Marketing &amp; Ad Management:</b></span></span></span>

<ul>
	<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Run and optimize ad campaigns on Google, Meta, Blinkit, Amazon, and other marketplaces.</span></span></span></li>
	<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Monitor ad performance and adjust strategies to maximize ROAS.</span></span></span></li>
</ul>
</li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><b>Growth Management:</b></span></span></span>
<ul>
	<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Develop and implement strategies to drive month-on-month (MoM) growth across the website and marketplaces.</span></span></span></li>
	<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Analyze data to identify growth opportunities and areas for improvement.</span></span></span></li>
</ul>
</li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><b>Team Management:</b></span></span></span>
<ul>
	<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Lead and align the marketing team to achieve sales targets.</span></span></span></li>
	<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Coordinate with team members to ensure seamless execution of marketing strategies.</span></span></span></li>
</ul>
</li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><b>Strategy Execution:</b></span></span></span>
<ul>
	<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Execute key marketing strategies to align with the overall business plan.</span></span></span></li>
	<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Collaborate with cross-functional teams to ensure integrated marketing efforts.</span></span></span></li>
</ul>
</li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><b>Marketplace Management:</b></span></span></span>
<ul>
	<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Oversee the brand&#39;s presence and performance on various online marketplaces.</span></span></span></li>
	<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Ensure consistent communication and maintain strong relationships with POCs on AMS, Blinkit, and other marketplaces.</span></span></span></li>
	<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Manage promotional activities across all platforms.</span></span></span></li>
</ul>
</li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><b>Reporting &amp; Analysis:</b></span></span></span>
<ul>
	<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Prepare and present regular performance reports to stakeholders.</span></span></span></li>
	<li style="margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Use analytics tools to track and measure the effectiveness of marketing campaigns.</span></span></span></li>
</ul>
</li>

</ol> <p style="margin-top:16px; margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><b>Key Skills Required:</b></span></span></span></p> <ul> <li style="margin-top:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Performance Marketing (Google Ads, Meta Ads, AMS, Quick Commerce)</span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Data Analytics &amp; Optimization</span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Team Leadership &amp; Coordination</span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Strategic Planning &amp; Execution</span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">E-commerce &amp; Marketplace Management</span></span></span></li> <li style="margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Retention Marketing (Email &amp; WhatsApp Campaigns)</span></span></span></li> </ul> <p>&nbsp;</p> <p>&nbsp;</p>