Website: https://www.abcoffee.in

They are disrupting the coffee segment by creating a segment in the Grab and Go chain, which

is coffee on the Go, setting up brick and mortal units from 40sq ft to 200-250sq ft retail space.

Disputing the way coffee is consumed, currently have 33 outlets in Mumbai and Delhi (24 in

Mumbai, 9 in Delhi) opening another 10 in the coming weeks. Goal is to open 300-400 chains

in Mumbai and 300-400 chain in Delhi NCR at a mature stage, 150 by end of the year Above

60% customer adoption which is a high retention rate among customers which is double the

industry average, highly rated. No 1 highest customer rated coffee company in the last 12

months in Mumbai & Delhi They now want to scale up. The way they are envisioning the

business is that they are putting everything tech first. Transitioning from a traditional brick

and mortar F&B business to a digital interface for any coffee consumption in the country. They

want to now convert the consumer journey and digitize this experience.

Funding: Series A - Nexus and Tanglin

Location – Ville Parle East, Mumbai

Head of Brand Marketing

Report to Abhijeet Anand: https://www.linkedin.com/in/theabhijeetanand/

abhijeet@abcoffee.in

Role download:

work from office role..intense..

Brand and Marketing manager

built in D2C space

need somebody focused in Brand marketing, build the brand language

who understand Performance and growth

proven 0-1 experience.

Number of rounds: 1st with Abhijeet > 1 case study round > couple of more rounds with other Partners > last round with TA (on an avg 3-5 rounds)

NO agency folks

Head of Brand and Marketing: (brand focused)

Seen D2C brand building journey

Seen impact of brand in offline and online ecosystem

Experience of advertising shall be great

Hands on experience - 5-10 yrs

Budget: <50L