JOB DESCRIPTION

Department	R&D
Job Title	Design Head
Job Level/Grade	L7/L8
Base Location	Delhi (Peeragarhi)
Reporting to	CEO

 

 

Company Profile:

Campus is India’s largest fashion and athleisure footwear brand. 'Campus' is the largest sports and athleisure brand in India terms of value and volume in Fiscal 2021. Campus was introduced in 2005 as a lifestyle-oriented sports and athleisure brand that offers a diverse product portfolio for the entire family. The brand offers multiple choices across styles, colour palettes, price points and an attractive product value proposition. The company’s products are available via an extensive pan-India network of over 15,000 multi-brand retail stores, company-owned exclusive outlets, and e-commerce portals. The world-class quality, trendy designs and affordable prices have captured the imagination of millions of people, across the country- making Campus, an aspirational brand especially for - young adults, everyday performers, and fashionistas.

Our strength in the Indian sports and athleisure footwear landscape is demonstrated on account of the following:

• We are the largest sports and athleisure footwear brand in India, both in terms of value and volume in Fiscal 2021.
• We are the fastest growing scaled sports and athleisure footwear brand (being brands with over ₹ 2 billion of revenue in Fiscal 2019) in India over Fiscal 2019 to Fiscal 2021.
• We had an approximately 15% market share in the branded sports and athleisure footwear industry in India by value for Fiscal 2020, which increased to approximately 17% in Fiscal 2021.
• We are one of the very few established Indian brands in a segment which is primarily dominated by international brands.
• We are one of the most relevant brands in this segment, covering more than 85% of the total addressable market for sports and athleisure footwear in India as of Fiscal 2021.
• We have been recently listed in NSE on 9^th May 2022.

 

Role Overview

As the Head of Design, you will lead and oversee the design team in the development of innovative and user-centric products. You will be responsible for the entire product design process, from concept to market launch, ensuring that our products are not only aesthetically pleasing but also functional, user-friendly, and aligned with the company's strategic goals.

 

Key Responsibilities:

Leadership and Team Management: Lead, inspire, and manage a team of footwear designers, pattern makers, and other design professionals. Cultivate a collaborative and innovative work environment to encourage creative problem-solving and product development.

Design Strategy: Develop and communicate a clear design vision and strategy that aligns with the company's mission and goals. Establish design standards, guidelines, and best practices to maintain product consistency and quality.

Product Conceptualization: Collaborate with cross-functional teams, including product managers, material experts, and engineers, to identify market opportunities and define product concepts. Conduct market research, trend analysis, and competitor assessments to inform design decisions.

Design Development: Lead the entire design process from concept through prototyping to final production, ensuring a seamless user experience and product functionality. Oversee the creation of design sketches, 2D/3D patterns, and prototypes to visualize and validate design concepts.

User-Centric Design: Ensure the design team follows user-centred design principles, placing user comfort and functionality at the forefront. Facilitate user feedback collection and usability testing to enhance and refine designs.

Quality Control: Establish and maintain quality control procedures to ensure that final footwear products meet design specifications, performance standards, and quality benchmarks. Collaborate with manufacturing and quality assurance teams to address design-related issues.

Innovation and Technology: Stay updated on emerging design trends, materials, and manufacturing technologies relevant to the footwear industry. Encourage innovative thinking and experimentation within the design team to improve products.

Resource Management: Manage the design department's budget, ensuring efficient resource allocation and cost-effective design processes.

Communication: Effectively communicate design strategies, progress, and results to executive leadership and other stakeholders. Collaborate with marketing and sales teams to create product messaging and materials for product launches.

 

Experience	15yrs+
Qualification	Bachelor's or Master's degree in Footwear Design, Industrial Design, or a related field.
Skills	Excellent negotiation and vendor management skills. Proficiency in design software, pattern-making tools, and footwear design technologies. Strong problem-solving and decision-making abilities. Excellent project management, organizational, and time management skills Exceptional communication and leadership skills, with a passion for driving a culture of quality and innovation. Ability to work in a fast-paced, high-pressure environment and meet tight deadlines.