Key Responsibilities

 

· Responsible for creating the brand growth strategy and executing it to deliver the planned business growth across channels

· Identify consumer needs/pain points across products, design GTM strategy to cater to those needs and work with cross-functional teams to launch the products and deliver on key customer/business metrics

· Responsible for brand equity and creating brand relevancy through different brand campaigns

· Strategize, execute, and analyse PR and social influencer campaigns.

· Strategize marketing communication for social handles of brand and grow brand’s community

· Run brand diagnostics such as brand track, attitudes, behaviour etc.

· Plan channel wise initiatives for focus products and execute product specifications

· Creating branded content regularly for propagating brand vision and purpose

· Designing & Measuring Marketing, Merchandising, User Journey, Retention Experiments, New Product Launch & Activation Plans

· To collaborate with agencies (Digital, PR, Media, Research) to plan & implement brand campaigns/ initiatives.

· To maintain the brand calendar, manage budget and ensure proper ROI of different marketing campaigns

· Customer obsession – immersing oneself in their needs, converting their views into insights and insights into business plan/ actionable