Growth/Performance Manager | Scrabble

Posted on July 21, 2025

Job Description

Growth Strategy & Market Expansion

• Develop and execute comprehensive D2C growth strategies for Agilitas' brand   portfolio, including Lotto and upcoming consumer brands across multiple product   categories: footwear, apparel, accessories, and sports equipment   • Develop and execute end-to-end performance marketing campaigns across paid   social (Meta Facebook/Instagram), search (Google Ads), and display channels to   achieve aggressive growth targets.   • Track and optimize key metrics including CAC, LTV, conversion rates, and cart   abandonment across multiple brand verticals   • Multi-Brand Growth: Oversee growth initiatives for multiple sportswear brands   under Agilitas (including Lotto), tailoring strategies to each brand’s audience while   leveraging synergies across the portfolio.   • Affiliate & Partnerships: Launch and manage affiliate marketing programs and other   partnership channels to expand reach. Identify and cultivate strategic partnerships   (e.g. affiliate networks, co-marketing opportunities, influencer collaborations) that   can drive incremental traffic and new customer acquisition for our brands.   • Collaborate with the technology team to enhance user experience and conversion   optimization   • Agency Management: Manage relationships with external digital marketing   agencies, media partners, and vendors. Clearly brief agencies on performance   goals, oversee their campaign execution, and hold them accountable for delivering   results. Ensure a strong collaboration that amplifies our in-house team’s   capabilities.   • Data Analysis & Optimization: Monitor and analyze key performance metrics on a   daily/weekly basis. Generate insights from analytics tools (Google Analytics,   Facebook Ads Manager, etc.) to understand campaign performance and customer   behavior. Conduct A/B tests on ad creatives, landing pages, and funnels to   continuously improve conversion and lower acquisition costs.   • Customer Acquisition & Retention: Drive new customer acquisition through   innovative growth hacks and proven tactics, while also working with the   CRM/retention teams   • Cross-Functional Collaboration: Work closely with brand marketing, content,   product, and design teams to ensure marketing campaigns are on-brand and   optimized for e-commerce (product launches, promotions, etc.).   • Reporting & Insights: Prepare and present regular growth reports highlighting   performance trends, campaign learnings, and actionable recommendations. Use   data-driven storytelling to inform leadership of progress against KPIs and to   propose new initiatives for scaling our D2C businesses.