• Strategize and plan biddable campaigns (Google Ads and Meta Ads) for Grasper Global DTC websites (skillmatics.in, goudagames.in, nintarababy.in) • Data analysis and reporting of ads performance via Shopify and other 3rd party tools • Day to day optimisations to improve campaign performance • New initiatives and channel exploration to add incremental revenue • Be involved in monthly, quarterly and annual business planning • Creative analysis and ideation with the brand team