Research & Analysis:

 

● Conduct primary and secondary research to gather insights on market trends, consumer

 

behavior, and competitive landscapes.

 

● Commission and oversee external qualitative and quantitative research.

 

● Analyze sales data and market trends to inform strategic decisions and recommendations.

 

Strategic Planning & Development:

 

● Develop and present comprehensive strategic plans that align with client objectives and

 

market opportunities.

 

● Create detailed creative briefs to guide the internal creative team and ensure alignment with

 

strategic goals.

 

● Develop positioning recommendations, define brand elements, and establish the brand

 

tone.

 

Client & Internal Collaboration:

 

● Lead brand workshops and training sessions for client teams to co-create effective

 

communication solutions.

 

● Present findings and strategic recommendations to clients, demonstrating a deep

 

understanding of their business, market, and brand.

 

● Conduct brainstorming sessions with internal stakeholders to generate innovative ideas and

 

solutions.

 

Campaign Management & Evaluation:

 

● Oversee and evaluate the effectiveness of campaigns, using insights to refine and enhance

 

strategies.

 

● Develop and implement strategies to address business challenges and capitalize on market

 

opportunities.

 

Mentoring & Guiding

 

● Lead and manage the local planning team, fostering a collaborative and high-performance

 

environment.

 

● Represent the agency at training sessions and industry events, including college outreach

 

programs.

 

Business Development:

 

● Assist in pitching for new business opportunities, leveraging strategic insights to win new

 

clients.

 

Trend Analysis & Innovation:

 

● Stay current with cultural and social trends, and anticipate future developments to ensure

 

forward-thinking strategies.

 

● Utilize big-picture thinking, storytelling, and synthesis to set and achieve strategic goals.