Designation - Chief Growth Officer Team - Marketing Location - Lower Parel, Mumbai About Us The Souled Store is a homegrown youth casual-wear brand started in 2013. We are one of India’s largest online merchandising platforms with licenses like Disney, Warner Bros., WWE, IPL, Viacom18 to name a few. Apart from selling products with themed designs such as superheroes, movies, TV shows, and cartoons, the brand also is at the forefront of the latest youth style and fashion trends. In addition to core men and women wear apparel categories, we are also in the process of expanding to new categories and introducing new product lines in the existing categories like activewear, supima products, innerwear, personal care products like perfumes and very recently launched footwear and kidswear. Although we are primarily an online brand, we’ve expanded in the offline retail space as well and have 15 offline stores with plans for expansion pan India. The Souled Store was born out of the idea of loving what you do, from the soul. We believe that people do their best work when they love what they do. There are too many Monday mornings and you can’t go dreading every single one of them. Over the years, we have built a strong team of like-minded people that work smart, own their work, and think like leaders. If you identify with what we do and are interested in being a part of an aggressively growing brand, we would love to have you on board. Team & Position Summary The Chief Growth Officer at The Souled Store is a senior leadership role responsible for responsible for online DTC revenue, customer retention, marketing efficiency, and brand equity. The CGO will play a critical role in defining and executing marketing initiatives that foster brand loyalty, attract new customers, and contribute to the company's growth and profitability. Roles & Responsibilities ● P&L: Revenue, marketing efficiency, retention ● Customer Acquisition: Lead customer acquisition efforts through various channels, including digital marketing, social media, email marketing, SEO, and influencer partnerships. ● Team Leadership: Build and manage a high-performing marketing team, fostering a culture of collaboration, innovation, and continuous improvement. ● Strategy: Use data and consumer insights to work with the leadership team on future growth plans ● Institution Building: Help the company build & maintain systems, ways-of-working, team capabilities etc. so that org growth keeps pace with business growthefforts. Qualifications & Skills ● MBA in marketing, business, or a relevant post-graduate degree ● 10+ years of progressive experience in marketing, business or related functions, in consumer-facing industries, with responsibility for business-delivery. Experience in a digital-first business is preferred. ● Strong strategic thinking and ability to translate strategies into actionable plans. ● Exceptional leadership and team management skills. ● Comfortable with decision making based on data analysis, consumer understanding, and creative sensibilities ● Strong communication skills to articulate ideas cross functionally, and across different levels of maturity