FINANCE LEAD

Company Overview

Promom is on a mission to make motherhood easier for millions of Indian moms. We design smart feeding and pumping products including wearable breast pumps, sterilizers, and bottle warmers, built for the modern Indian mom. We are one of the fastest-growing mother care brands in the country, well-backed and scaling fast, and we are just getting started.

Job Summary

As the Finance Lead, you will have the unique opportunity to build a finance function from the ground up at a fast-scaling brand. You will own the Management Information System (MIS), financial models, and unit economics while collaborating closely with the founders on critical company decisions such as pricing strategy, product selections, channel strategies, and capital allocation. This role reports directly to the founders, providing direct exposure to the board, and requires a commercial mindset that views financial data as a tool for business success rather than just record-keeping.

Responsibilities

• Own the monthly MIS, serving as the single source of truth for the company's financials.
• Oversee business finance and Financial Planning & Analysis (FP&A), focusing on unit economics, channel-level Profit & Loss (P&L), and contribution margin after ad spend.
• Conduct cash flow forecasting and manage working capital planning.
• Develop budgets and scenario models for new products, channels, and critical decisions, providing insights and recommendations.
• Manage investor and board reporting processes from start to finish.
• Track landed costs and margins across the supply chain, ensuring financial controls and compliance timelines in collaboration with internal and external partners across accounting, tax, and audit.

Qualifications

• Educational Background: CA (Chartered Accountant) or MBA in Finance from a reputed institute.
• Experience: 5+ years in business finance, FP&A, or a finance partner role, preferably at a startup or Direct-to-Consumer (D2C) brand.
• Strong track record of partnering with founders or leadership on impactful business decisions.
• Proficient in financial modeling; capable of creating models from scratch and interpreting their significance.
• Excellent understanding of D2C and marketplace economics, including Advertising Cost of Sales (ACoS), Total Advertising Cost of Sales (TACoS), and contribution margin.
• Self-motivated with the ability to single-handedly own a function and manage external partners effectively.

Preferred Skills

• Experience in preparing investor or board reporting packages.
• Familiarity with inventory or import-led businesses, particularly in landed cost, currency, and customs aspects.
• Proficiency in accounting software and marketplace settlement reports.

Experience

• Minimum 5 years of relevant experience in finance roles, with a preference for backgrounds in startups or D2C brands.

Environment

• This role is based at our Noida office, initially hybrid with a transition to full in-office over time. Some travel to and coordination with our Lucknow office will be required.

Salary

• Salary details are performance-linked and will be discussed during the recruitment process.

Growth Opportunities

• Real ownership and direct access to the founders, with opportunities to contribute significantly to building a large brand in the Indian consumer space.

Benefits

• The specifics of offered benefits, such as insurance, paid leave, and work policies, are not detailed but are typically aligned with industry standards.