New edtech companies - Byjus Vendantu Unacademy Physicswalla etc built on social media and you tube but largely actually do not have a strong foundation and are hollow inside. Allen has seen 36 years of offline coaching work and now built an online platform as well. However they need this person to be a Youtube heavy and an expert in upgrading a company to modern social first media platform.

Content creation - Expert in Videos, Films, Print, brochures, video testimonials.

Not have an Influencer first approach as that does not work in education but can work with influencers creatively.

8-12 years of exp and maturity as well as ruggedness to not just roll up his sleeves but also manage and set up teams.

Extensive travel will be required