<div>PR Asst. Manager - JD<br /> As PR Asst. Manager you will execute public relations initiatives to enhance the<br /> organization&#39;s image and build positive relationships with key stakeholders.<br /> Objective<br /> 1. Media Presence: Generate media coverage for brand/organization visibility through<br /> press releases, targeted media outlets and strategic media partnerships.<br /> 2. Build Positive Relationships: Build strong connections with stakeholders, customers,<br /> and influencers for sustained brand advocacy.<br /> 3. Craft Compelling Content: Develop and distribute engaging content across various<br /> platforms to convey key messages effectively.<br /> 4. Reputation Management: Proactively managing and enhancing the brand&#39;s<br /> reputation across all platforms to build trust and credibility among target audiences.</div> <div>Responsibilities:<br /> Media Relations<br /> ● Craft and distribute press releases to announce new products, store openings, or<br /> other important news.<br /> ● Establish and maintain relationships with journalists, bloggers, and PR influencers<br /> relevant to the jewelry industry and lifestyle sector.<br /> ● Use tools to monitor brand mentions and media coverage, and prepare<br /> monthly/quarterly reports on PR outcomes.<br /> Content Strategy<br /> ● Generate compelling content, including press releases, articles, blog posts, and social<br /> media content by collaborating with the content &amp; fashion team.<br /> ● Ensure consistency in messaging and branding across various content platforms.<br /> Executing PR Strategy<br /> ● Work with the PR Manager/Brand Head to implement PR strategy aligned with the<br /> company&rsquo;s business objectives and brand identity.<br /> ● Manage the PR calendar, incorporating seasonal promotions, product launches, and<br /> other key business events.</div> <div>PR Influencer Partnerships<br /> ● Research and reach out to potential brand advocates or PR influencers who align with<br /> Kushal&#39;s values and customer base.<br /> ● Plan and execute PR influencer campaigns, including tracking deliverables, deadlines,<br /> and KPIs.<br /> Event Coordination<br /> ● Plan and coordinate PR events such as product launches, press conferences, or<br /> community engagement events.<br /> ● Utilize media contacts and social media to promote events and secure media<br /> coverage.<br /> Ensure Crisis Readiness<br /> ● Prepare and implement proactive crisis communication strategies to safeguard the<br /> organization&#39;s reputation.<br /> Candidate Profile:<br /> Qualification<br /> ● Bachelor&#39;s degree in Public Relations, Communications, Literature, Art or a related<br /> field.<br /> ● Minimum of 4 years of experience in PR and media management<br /> ● 1+ years of recent experience in B2C model in the fashion,beauty industry, lifestyle<br /> and Hospitality.</div> <div>Experience<br /> ● Proven track record of successful PR campaigns, including evidence of media<br /> coverage and brand visibility improvements.<br /> ● Strong media relations experience with a network of industry contacts.<br /> ● Experience in planning and executing PR events, such as product launches, press<br /> conferences, or community engagement events.<br /> ● Previous involvement in influencer identification, outreach, and campaign<br /> management.<br /> ● Experience in managing social media accounts for PR purposes.<br /> ● Experience with working with agencies and vendor management.</div> <div>● Familiarity with developing and managing PR calendars, aligning activities with<br /> seasonal promotions, product launches, and key business events.<br /> ● Familiar with setting up a crisis communications plan.<br /> ● Familiar in managing PR budgets.</div> <div>Achievements<br /> ● Led successful PR campaigns resulting in increased brand visibility and positive<br /> media coverage.<br /> ● Established and nurtured key media relationships leading to consistent media<br /> placements.<br /> ● Executed media coverage that achieved cost savings while maximizing results.</div> <div>Skills<br /> Strategic Thinking: Ability to contribute to the development and implementation of<br /> overarching PR strategies aligned with business objectives.<br /> Media Relations: Strong relationships with journalists, bloggers, and influencers in the<br /> jewelry industry and lifestyle sector for securing media coverage and partnerships.<br /> Media Pitching: Skilled in crafting and delivering compelling pitches to secure media<br /> coverage for key organizational announcements.<br /> Reputation Management: Ability to implement strategies to enhance brand&rsquo;s reputation and<br /> ensure consistency across all channels.<br /> Content Creation: The ability to create compelling content, including press releases, articles,<br /> and social media posts, to convey the brand&#39;s message effectively.<br /> Influencer Partnerships: Identifying and collaborating with influencers and advocates to<br /> amplify the brand&#39;s reach and reputation.<br /> Campaign Management: Plan and execute influencer campaigns, monitoring deliverables,<br /> deadlines, and key performance indicators (KPIs).<br /> Event Coordination: Ability to plan and execute PR events with attention to detail,<br /> coordinating logistics for successful outcomes<br /> Crisis Management: Ability to handle potential PR issues and develop crisis communication<br /> plans.<br /> Data Analytics: Utilize PR analytics tools for monitoring and measuring PR outcomes.</div> <div>Networking Skill: Building and nurturing professional relationships within the industry and<br /> among stakeholders.<br /> Negotiation Skill: Negotiating with media partners, event organizers, and other stakeholders<br /> to secure favorable terms and opportunities.<br /> Time Management: Ability to deliver multiple projects within the deadlines effectively.<br /> Communication Skill: Exceptional written and verbal communication skills for crafting<br /> compelling messages and presentations.</div> <div>Hiring Approach<br /> An in-depth insight into the methods, tactics, and principles that guide the recruitment<br /> efforts-from identifying the parameters to attracting, assessing, and ultimately selecting<br /> candidates.</div> <div>Sl.<br /> No.<br /> Screening Parameters Unit of measurement Measurement Scale</div> <div>1 Total Year of PR 4 years<br /> 2 B2C experience 1+<br /> 3<br /> Bachelors&rsquo; degree in<br /> relevant field</div> <div>Yes</div> <div>4<br /> PR Campaigns Handled Number of successful PR<br /> campaigns/projects</div> <div>Rating on High to low based on<br /> understanding of customer<br /> profile, how the<br /> storyline/messaging was<br /> positioned, effective utilization<br /> of budget, coverage, metrics<br /> measured.</div> <div>5 Media Relations Skills Demonstrated Ability - Yes/No</div> <div>6<br /> Influencer Partnership<br /> Experience</div> <div>Number of successful influencer<br /> campaigns collaborated with -<br /> Not necessary skill</div> <div>7 PR Events<br /> 8 PR Budget Management</div> <div>9<br /> Agencies and Vendor<br /> Management<br /> 10<br /> Online Reputation<br /> Management Skills</div> <div>Demonstrated Ability - Yes/No</div> <div>11<br /> Crisis Management<br /> Experience</div> <div>Demonstrated Ability - Yes/No<br /> If Yes, No. of crisis responses</div>