Digital Marketing Manager

Company Overview

Aukera is India's Solitaire Expert, specializing in designing, crafting, and certifying lab-grown diamond jewelry to the highest standards. The company emphasizes knowledge, warmth, and a customer-centric approach, avoiding hard sales tactics. With over 35 stores across India and a strong presence in Bangalore, NCR, and Hyderabad, Aukera is experiencing rapid growth and aims to expand its digital footprint.

Job Summary

The Digital Marketing Manager will be responsible for building and scaling Aukera’s digital presence to drive measurable business growth. This role involves planning, executing, and optimizing digital marketing initiatives across various channels, including paid media, SEO, content, and social media. The ideal candidate will be a hands-on, data-driven professional who can work closely with cross-functional teams to enhance brand visibility, customer engagement, and revenue.

Responsibilities

• Performance Marketing

  • Manage and optimize paid digital campaigns across Google Ads, Meta, and other platforms.
  • Develop campaign strategies, budgets, audience targeting, and media plans.
  • Monitor and improve campaign performance metrics such as ROAS, CAC, conversions, and revenue.
  • Lead creative testing and identify opportunities for performance enhancement.
  • Collaborate with agencies and internal teams for effective campaign execution.

• SEO & Organic Growth

  • Develop and implement SEO strategies to enhance organic visibility and rankings.
  • Drive technical, on-page, off-page SEO, and content-led growth initiatives.
  • Identify high-value search opportunities and create content aligned with customer journeys.
  • Monitor search performance and optimize for organic acquisition.
  • Explore opportunities on traditional and emerging AI-led search platforms.

• Digital & Omnichannel Growth

  • Develop initiatives to increase online conversions and offline store visits.
  • Work with retail and e-commerce teams to improve digital-to-store and digital-to-purchase journeys.
  • Track and analyze customer journeys across digital and offline touchpoints.
  • Identify opportunities to enhance lead generation, store walk-ins, and conversions.

• Analytics & Performance Measurement

  • Own digital marketing reporting and performance dashboards.
  • Use GA4, Google Ads, Meta Ads, and other analytics tools to evaluate performance.
  • Establish KPIs aligned with business objectives and track progress.
  • Analyze customer acquisition, conversion, and attribution data to identify growth opportunities.
  • Foster a culture of testing, learning, and continuous optimization.

• Content & Social Media

  • Collaborate with creative and brand teams to develop digital-first campaigns and content.
  • Identify trends, formats, and platforms to boost brand visibility and engagement.
  • Ensure digital communication aligns with Aukera’s premium brand positioning.

• Agency & Stakeholder Management

  • Manage relationships with external agencies and digital partners.
  • Create clear briefs, set expectations, and review performance against KPIs.
  • Coordinate with Brand, Retail, E-commerce, and Leadership teams to align digital initiatives with business priorities.

• Team & Process Development

  • Support the development of efficient digital marketing processes and reporting systems.
  • Mentor junior team members to build a high-performing digital marketing function.
  • Establish regular performance reviews, campaign planning, and optimization processes.

Qualifications

• 5+ years of experience in Digital Marketing, with strong hands-on expertise in performance marketing and SEO.
• Proven experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of digital acquisition, conversion funnels, and performance metrics.
• Proficiency with GA4, Google Tag Manager, offline conversion tracking, and SEO tools.
• Experience working with ecommerce, consumer, D2C, or omnichannel brands (preferred).
• Excellent analytical and problem-solving skills with the ability to translate data into actionable insights.
• Experience managing agencies and external partners.
• Good understanding of content, social media, and digital brand building.
• Strong communication and stakeholder management skills.
• Ability to thrive in a fast-paced, high-growth environment and manage multiple priorities.
• Educational Qualifications: Relevant degree in Marketing, Business, or related fields.

Preferred Skills

• Experience with AI-led search platforms.
• Knowledge of offline and online customer journey integration.
• Familiarity with digital analytics tools beyond GA4.
• Creative thinking for content development and campaign ideation.
• Leadership qualities to mentor team members and coordinate cross-functional efforts.

Experience

• Minimum of 5+ years in digital marketing roles, particularly in performance marketing and SEO.
• Demonstrated success in managing large-scale digital campaigns and driving growth metrics.

Environment

• The role is based in Bengaluru.
• The work environment involves collaboration with cross-functional teams, external agencies, and stakeholders.
• The position may require working in a fast-paced, high-growth setting with a focus on results-driven initiatives.

Salary

• Not specified; competitive salary commensurate with experience and skills.

GrowthOpportunities

• Opportunities to lead digital strategy at a rapidly expanding brand.
• Potential to grow into senior leadership roles within marketing or broader organizational functions.
• Exposure to innovative digital marketing techniques and emerging platforms.

Benefits

• Not specified; likely includes standard benefits such as health insurance, paid leave, and performance incentives, subject to company policies.