Develop and maintain advanced pricing tools and profitability models, such as<br /> elasticity of demand calculators, to optimize pricing strategies.<br /> • Drive growth in total gross margin dollars by identifying pricing actions that<br /> enhance sales values, conversion rates, margin rates, and customer<br /> satisfaction.<br /> • Forecast margins to provide insights into the impact of promotional and<br /> seasonal pricing on business performance.<br /> • Monitor changes in input costs and conduct sensitivity analyses to evaluate<br /> potential effects on finished product/service prices.<br /> • Present pricing analysis, including price sensitivity, elasticity, cross-price<br /> elasticity, and cannibalization, at regular strategy meetings with actionable<br /> insights and suggestions.<br /> • Facilitate bi-directional communication and implementation of pricing changes<br /> throughout the organization.<br /> • Lead pricing-related projects, including setting timelines, defining deliverables,<br /> and preparing communications or presentations.<br /> • Utilize marketing mix modelling to assess the impact of marketing activities on<br /> sales and optimize marketing spend.