Own paid performance across Google Ads, Meta Ads, LinkedIn Ads, and retargeting networks

● Develop full-funnel paid campaigns targeting wholesale distributors across priority verticals

● Write ad copy, set up A/B tests, define budgets, and optimize for CPL, CAC, and ROAS

● Collaborate with design and content teams on creative assets, landing pages, and keyword-targeted content

● Build and manage retargeting strategies across platforms (Google Display, Meta, LinkedIn)

● Identify and scale best-performing audience segments using firmographic and intent signals

● Monitor performance, report on KPIs, and iterate rapidly to improve conversions and pipeline impact

● Stay ahead of ad platform changes, targeting capabilities, and benchmark trends for B2B SaaS