<div>Own paid performance across Google Ads, Meta Ads, LinkedIn Ads, and retargeting networks</div> <div>● Develop full-funnel paid campaigns targeting wholesale distributors across priority verticals</div> <div>● Write ad copy, set up A/B tests, define budgets, and optimize for CPL, CAC, and ROAS</div> <div>● Collaborate with design and content teams on creative assets, landing pages, and keyword-targeted content</div> <div>● Build and manage retargeting strategies across platforms (Google Display, Meta, LinkedIn)</div> <div>● Identify and scale best-performing audience segments using firmographic and intent signals</div> <div>● Monitor performance, report on KPIs, and iterate rapidly to improve conversions and pipeline impact</div> <div>● Stay ahead of ad platform changes, targeting capabilities, and benchmark trends for B2B SaaS</div>