Creating, implementing, and optimising Google ad network campaigns, including but not

 

limited to search, display, video, in-stream, affiliate network, discovery feed & PMax for

 

B2C lead generation.

 

● Managing location-wise campaigns, researching, adding & negating search keywords,

 

setting up prospecting & remarketing campaigns, analyzing performance data, and

 

optimising campaigns to maximize RoAS and improve lead quality.

 

● Owning & managing the paid marketing funnel through Google networks on Hubspot &

 

Google Analytics 4.

 

● Implement new trends, and integrate available generative AI tools for better downstream

 

funnel metrics.

 

● Run A/B tests & landing page heatmaps for better click-through rates and brief

 

agency/in-house content & creative teams

 

● Run multiple bidding strategies, interest targeting, custom list creation, positioning, and

 

lead generation tactics to find the optimum fit to get high-intent customers as leads.

 

● Maintain weekly performance reports, present insights to stakeholders and optimise

 

campaigns based on business needs at different locations & offers and forecast trends

 

as per macro and platform level events.

 

● Maintain high ad quality score, impression shares etc. other secondary metrics

 

● Synced up with other performance marketing managers & agencies to maintain

 

consistency in offerings, brand positioning and messaging.

 

● Managing agency relationships and aligning multiple agency teams based in different

 

locations.

 

● Maintain & verify billing, agreements & other administrative tasks on Google ad

 

accounts.