<div style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px">&nbsp;</div> &nbsp; <div style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><b>Roles and Responsibilities</b><br /> A<br /> &bull; Execute &amp; implement the&nbsp;<b><font color="#ff9900">Search and Display campaigns on Quick Commerce</font>&nbsp;</b>and Other Quick Commerce<b>&nbsp;<font color="#ff9900">driving Brand Performance</font></b>&nbsp;to increase the Salesthroguh Ads and reduce the spends from the current State, keeping the sales at growtung state.<br /> &bull; Target and conduct in-depth keyword research&nbsp; including competiton to identify relevant keywords and optimize bidding strategies real-time. &nbsp;<br /> <br /> B<br /> <b>Optimisation &amp; Execution</b><br /> <br /> &bull; Plan - Optimize and utilize real time bidding strategies to maximize ad impressions and conversions in real time . Must know how to track competitors&nbsp;<br /> &bull; Analyse campaign performance by using analytics tools across&nbsp; quick commerce to identify trends, opportunities, and areas for improvement</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div> <div style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial">&bull; Make data-driven decisions to leverage insights from data analysis to optimize campaigns, including bid adjustments, targeting refinements.<br /> &bull; Plan and implement continuous optimization and regularly review and adjust campaign strategies to maximize performance on every day basis.<br /> &bull; Understand account-specific needs and develop a deep understanding of each account&#39;s unique goals, challenges, and opportunities and Achieve months Unit level plan<br /> <br /> C<br /> <b>Data Reporting</b><br /> <br /> &bull; Build -Track - Report and correct ongoing key metrics such as clicks, impressions, CTR, ROAS, ATC, CVR ,Sales and implement the changes<br /> &bull; Monitor performance closely and track KPI for each account and provide regular performance reports.<br /> &bull; Translate data into information and then insights and present regular updates<br /> &bull; Prepare daily report and updating of the Performance MIS Sheet with different parameters and present to the management<br /> &bull; Prepare presentations on the activities and progress on the performance of individual platforms based on different parameters set.&nbsp;</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div> <div style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px">&nbsp;</div> <div style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial">D</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div> <div style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><b>Must Have&nbsp;</b></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div> <div style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><b>&bull;&nbsp;<font color="#ff9900">Must HAVE Executed campaigns in the Grocery ,FMCG,,Impulse buying&nbsp; Category&nbsp;in Search /Display Ads Managing and executing in&nbsp; Quick Commerce.&nbsp;</font></b><b style="color:#ff9900">Must know How to read data on the dashboards&nbsp;</b></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div> <br class="Apple-interchange-newline" /> &nbsp;