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Growth Marketing Manager

As we scale globally, we're looking for a Growth Manager who can bring both creative thinking and performance execution to the table.

What You’ll Do

• Own lead gen. and acquisition across growth channels
• Plan and execute performance campaigns (Meta, Google, YouTube, WA, etc.)
• Identify channels other than Meta and Google for growth, experiment, and launching community-based growth loops and referral programs
• Work with design/content to build high-converting ad creatives and landing pages
• Identify metrics and KPI for each growth lever and own and manage them, eg: leads per channel, spend, budgets, and track CAC, ROAS, LTV, retention, and cost per trial
• Collaborate with the product team to improve onboarding, conversion & engagement

What We’re Looking For

• 5-7 years of experience in performance marketing, growth, or digital marketing
• Worked in a scaled-up B2C company’s marketing team to scale up Acquisitions with significantly low CPL
• Strong grasp of paid acquisition, CRM, attribution, and retention mechanics
• End-to-end understanding of Meta Ads Manager, Google Ads, GA4, etc. How to implement pixels, APIs, etc.
• Strong comfort with numbers and reports + creativity, someone who A/B tests everything but writes a good hook
• Bonus: experience with wellness/edtech/consumer apps or community-led brands