Marketplace Growth Lead

Company Overview

Asai is a science-first cookware brand built for modern Indian kitchens, focusing on safe, high-performance cookware grounded in material science, rigorous testing, and transparency. Each batch of Asai cookware is independently lab-tested, and every pan comes with a scannable Health Report. As a young, venture-backed direct-to-consumer (D2C) brand, Asai emphasizes product, brand, and numbers, believing that enduring consumer businesses are built with an unreasonable attention to all three.

Job Summary

The Marketplace Growth Lead will play a pivotal role in Asai’s growth strategy by managing and optimizing its marketplace business. Initially focused on Amazon Ads, the role will expand into overseeing a variety of platforms, including Flipkart, Blinkit, Zepto, and others. This position requires a highly analytical individual who can delve into data, analyze trends, and take decisive actions to drive growth.

Responsibilities

• Amazon Ads & Growth:

  • Own and optimize Amazon advertising campaigns.
  • Analyze keywords, search terms, bids, budgets, and placements.
  • Track advertising metrics such as ACOS (Advertising Cost of Sales), TACoS (Total Advertising Cost of Sales), ROAS (Return on Advertising Spend), conversion, and contribution margins.
  • Identify wasted spend and explore growth opportunities.
  • Understand the connection between advertising efforts, organic ranking, and sales performance.

• Marketplace Analytics:

  • Monitor and report performance at SKU, campaign, and marketplace levels.
  • Analyze metrics such as traffic, conversion rates, average selling price (ASP), discounts, returns, and overall profitability.
  • Build dashboards to visualize key insights and identify actionable initiatives.
  • Provide explanations for sales trends based on data analysis.

• Marketplace Ownership:

  • Gradually take full responsibility for managing Asai's presence on Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, and other emerging marketplaces.
  • Aim to steer marketplace revenue, advertising strategies, profitability, assortment, and growth initiatives.

Qualifications

• Experience:
  • 1–3 years of experience in analytics, growth, e-commerce, consulting, or similar roles.
• Education:
  • Strong preference for candidates from Tier 1 undergraduate or engineering/business institutes.
• Technical Skills:
  • Exceptional analytical and quantitative abilities.
  • Advanced skills in Excel and Google Sheets, particularly with large datasets.
  • Hands-on experience with Amazon Ads and Amazon Seller Central is strongly preferred.
  • Familiarity with quick-commerce platforms such as Blinkit and Zepto is a plus.

Preferred Skills

• A strong interest in pursuing operating ownership within a marketplace structure.
• Previous roles focused on analytical problem-solving or growth strategies in a D2C or e-commerce environment.

Experience

1-3 years of relevant experience, preferably within a D2C, consumer internet, or e-commerce business context.

Environment

This is a full-time, on-site role located in Gurgaon, India. The position requires working closely with the company's leadership team in a fast-paced startup environment.

Salary

Not specified.

Growth Opportunities

The role offers a unique trajectory from managing Amazon Ads to eventually owning multiple marketplace channels, including P&L responsibilities, providing significant growth potential within the company.

Benefits

Not specified.